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Here’s an interesting stat:only 39% of sales people ever intend to go into sales. For most of the rest, it was a second, third or even fourth calling.
If you’re a candidate for sales jobs in Finland, this stat is not meant to discourage you. Rather, it serves to show how few people consciously make the decision to join an industry where it can get difficult to perform well.
Think about this. According to Salesforce,79% of marketing leads are never converted into sales. This means that you may spend more than two-thirds of your time chasing leads that will never convert.
However, research also shows that those who take the time to get it right eventually make it big. For instance, Microsoft reports that79% of sales people achieve their quota by using social selling techniques. So, if you want to make the most of sales jobs in Finland, you need to be aware of the key facts and stats that underpin the market.
In this article, we’ll share the stats we have on sales jobs in Finland with you. Some of these stats and facts were culled from our employment platform, MeetFrank, and cover the first 6 months of 2019.
Overview of the market for sales in Finland
Although the Finnish economy is stillfighting its way out of hard times, it has noticeably improved recently. Its GDP grew by2.6% in 2017, at a faster rate than all the other Nordic countries, and its GDP per capita was 36% above the EU average.
This has helped an increase in retail sales and consumer purchases across the country. Retail sales increased by2.5% in 2017 and3.9% in July of 2019. Retail consumption in the country is over 20% higher than that of the Eurozone, equal with Sweden’s and 6th overall in all of the EU.
The online retail sector has particularly enjoyed a lot of growth. In theB2C market, Finns spent about $9.6 billion on retail goods and services. 84% shop online, spending an average of $3,770 a year.
All indications show that Finns are not averse to spending. Retail accounts for 33% of total household expenditure in the country, and, when combined with food, beverage and leisure, it amounts to 40%.
Clearly, there are more than enough sales being made in Finland. The sticky point for companies though is getting a healthy share of the sales. That’s where candidates for sales jobs in Finland are expected to make the difference.
Top skills required for sales jobs in Finland
Customer facing roles have a tendency to require a lot from candidates. To excel in these roles, talent needs to be fluid in client interaction and accurately anticipate and meet needs.
Candidates that cannot do this may find things a bit difficult. Take this stat for instance. Blender reports that65% of customers are lost because of indifference, not because of any mistakes on the part of the sales person.
This means that you could do everything right but still lose the customers because they simply do not “feel” the service.Hubspot research indicates that buyers expect sales persons to “listen to their needs”, “respond in a timely manner”, “provide relevant information” and not “be pushy”.
Companies also seem to think along these lines, as MeetFrank data indicates that sales representation was the most sought after skill in 2019, required in 13% of offers. Cold contacting, sales management, account management and negotiation made up the rest of the top 5 with 12%, 11%, 9% and 9% respectively.
The requirement for cold contacting and negotiation skills further indicate the premium that companies put on candidates that excel at customer relations.
As more customers search for purchases that will deliver an engaging sales experience, it is expected that the importance of consumer interaction will only increase.
Who are employers interested in hiring?
For the period between January and July 2019, companies were most interested in hiring mid-level sales reps. These candidates received the most offers during the period, followed closely by offers for senior sales and business developers.
In respect of offers for other positions, the market seemed fairly balanced. There were almost similar offers for well experienced reps and for candidates that are only just starting out on their careers.
These candidates in entry roles received the 5th highest offers, with only candidates for executive roles receiving less offers. Lead and junior candidates were 4th and 3rd respectively.
The stats show the market is a pretty good one for fresh talent. The volume of offers for more experienced candidates also indicates that there may be some room for swift movement up the ladder for talented candidates.
Average salaries for sales jobs in Finland
Overall, salaries for sales jobs in Finland were good, over the first half of 2019. The average minimum salary during the period was €2,319 per month and the average maximum was €4,879.
During the period, the highest single salary for a position was €10,000. As you have seen, earning this much would require a mixture of some of the most relevant skills on the market.
MeetFrank data shows that candidates that want to earn along these lines should have competencies in cold contacting, sales management and sales representation.
Average monthly salaries remained at a generally high level, starting out at its lowest of €3,075 in January and reaching a maximum of €5,300 in July. Interestingly, the figures show a departure from the characteristic slump in salaries usually experienced during the summer months.
Candidates in entry roles started out at average salaries of €4,091 per month and juniors at €4,540 on average. Seniors earned a monthly average of €5,167 but executives were the highest paid with salaries of €6,343 on average.
Work preferences for candidates
MeetFrank users in Finland are interested in sales jobs in Finland that can offer The Next Big Thing, startups and Fintech.
Companies that fit this description and that are also hiring for these jobs include MeetFrank, Feedbackly and Loiston. Others are Zeffi, Fira Group, Kodit and Sievo Oy.
The companies doing the most hiring for sales jobs in Finland during the first half of 2019 include Lumoa.me, Sector Alarm Oy, Mail Boxes Etc Finland, Myyntimaatio Oy and Emmy Clothing Company Oy.
The rest of the top ten are Sellai Oy, Leinolift Oy, Visma, Barona IT and ArcticStartup Media Oy.
Find all you need on MeetFrank
MeetFrank is an app that democratises the job market. We make it easier for talent to find all the information that can guide them on their decisions regarding the market and job offers.
You don’t have drop off your CV a thousand times before you find the perfect workplace. Job hunting should not have to involve so much hunting.Download the app for Android and Apple to see what companies are interested in hiring you and what they have to offer.
MeetFrank is also made for companies that want to streamline their recruitment process to become more efficient and cost-effective. With MeetFrank, companies don’t have to spend so much time looking for the perfect candidate. We’ll bring them all to you.Schedule a demo call with us to see how the app works.
The health and wellness of a company’s team can make or break it. Regrettably, there are still a lot of companies that see employees as a cost rather than value. But the world is changing. The more successful ones have realised that the company relies heavily on how happy and healthy they keep their talent (the latter is especially important in colder climates).
So here we give you an overview of different benefits and perks on offer by companies in Lithuania to keep their team’s health and wellness on point, resulting in higher productivity.
The right diet is crucial for your health and wellness. In fact, diet related diseases have reached the top causes of death, surpassing lung cancer. This is why having that extra push or something as simple as fresh fruit in the office is an important step towards the health and wellness of a company’s team.
Of the 56.9 million deaths worldwide in 2016, more than half (54%) were due to the top 10 causes. Ischaemic heart disease and stroke are the world’s biggest killers, accounting for a combined 15.2 million deaths in 2016. These diseases have remained the leading causes of death globally in the last 15 years according to WHO
As they say – an apple a day keeps the doctor away.
These companies offer fresh fruit & veg in the office
Remote work has become very popular in recent years. There have been many studies on the topic and giving your team the flexibility to work from where they choose can boost productivity quite a lot. By offering remote work, stress levels are reduced and on top you spend less time commuting.
Here are companies offering remote work in Lithuania on MeetFrank:
Health checks provided through work benefit both the employee and employer greatly. On top of the obvious – which is you know, improving your overall health it can also help boost loyalty and morale at work.
Regular health checks can help you identify an underlying problem and seek a resolution. Also, this may give you enough of a push or advice to change some of your lifestyle choices for improving your health – such as quitting smoking or changing your diet.
Benefits to team:
Access to info on their health
Reduced risks to their health
Improvement in performance
Better mental health
Benefits to companies:
Reduced sickness absence
Higher overall happiness of staff
Reduced turnover of staff
Improvement in productivity
Improved morale and loyalty amongst employees – taking extra steps for the health of the team improves overall work satisfaction
Here are some of the companies in Lithuania that offer health checks on MeetFrank:
Health checks and vaccinations go a long way however prevention is better than fixing the already developed issues. Keeping on top of regular exercise in addition to workload and family life can be hard.
In addition to the benefits of team building and getting to know each other on a more personal level, finding buddies to exercise with at work can have long-lasting effects – by instilling exercise and keeping fit in your company culture you can help your team keep this up regularly.
On top of this, team sports events benefit the workplace by:
Here are some companies taking extra steps in recreational activities.
These companies provide gym membership or reimburse sport related expenses:
Cognizant – also provides (on top of what most do as well) special allowances in case of wedding, childbirth and bereavement. Paid leave to learn a new language. They actively promote blood and bone marrow donation in the office.
Vinted was also pointed out in many of the categories above and on top of this they have hammocks! Hammocks for your feet even!
If you have kids, Telia has invested in keeping a family friendly work culture by creating a kids zone in their office.
Health and wellness at work = a successful business
And there we have it – these 33 amazing companies put their money where their mouth is and make sure that the wellbeing of their team is a top priority. If you are working for a cool company that is doing something exceptional in this field and they were not mentioned, drop their link in the comments and we’ll reach out to them, 🙂