Interview: Tomas Unikauskis, CEO at Smart Brands Laboratory

Interview: Tomas Unikauskis, CEO at Smart Brands Laboratory

How do we define a microbrand?


The main characteristic is its small-scale. The brand might be known only at limited geographic locations or it might be selling niche products that a limited number of consumers are using.

Imagine selling delicacy cheese 🧀 from a small Swiss canton or producing custom rows of keys 🎹 for 19th century pianos…

Whatever your product or service is, you will find your consumers with the help of internet and hyper targeted marketing 📈. This gives the microbrands a bigger impact than one might think.


If proper online marketing has boosted microbrands like Cali’flour pizza crusts to the top of Amazon’s sales rankings, then should we all rethink our business plans 🤔? We wish that life could be that simple! Microbrands, or in other words direct-to-consumer (DTC) companies, are having tougher competition than ever before.  


This is the place where companies like Smart Brands Laboratory jump in. With their know-how in the field, they have created a micro niche brand development model that scales them through a series of growth methodologies in branding, multichannel sales, sourcing, and digital marketing efforts. 


In the light of  ‘attack of the micro brandswe talked with Tomas Unikauskis, the CEO at Smart Brands Laboratory.


The Interview with Tomas


Alien just landed on the Earth and your task is to explain to this totally clueless creature “What Smart Brands Laboratory does?” Go!

Smart Brands Laboratory is in the business of understanding people’s behavior. We’ve developed a proprietary niche brand scoring algorithm that identifies products that people around the world need, how they get what they need, and what the most efficient ways are to meet that need. We now own and manage 5 niche brands in the home & kitchen, vegan, pet, and sports product categories.


The source of your company’s success is the micro niche brand development model that you have created. What source of scaling magic is this? How does it differ from anything else on the market?

The primary objective of niche branding is to deliver a highly relevant message along with a value proposition that resonate closely with a narrowly defined audience. Our goal isn’t to build large brands that speak to masses and deliver products that are great for everyone. We’re driven by an eagerness to identify a subset of people that have a few specific things in common and speak about what matters to them. That’s the main competitive advantage of our business model.


Smart Brands Laboratory works with niche brands that have huge undiscovered potential. How do you find these unique labels? Do you agree that if a brand is too niche, it may die from lack of audience?

Even if you have the best brand of trombone oil in the world, every month there are only 300 people around the world looking online for trombone oil.  Our niche scoring model determines when a product developed for a certain audience is not a viable standalone business.


Looking at Smart Brands Laboratory’s DNA and that you help brands scale across multiple sales channels and geographies. What are the main markets you focus on?

Smart Brands Laboratory’s primary sales markets are the USA, Canada, Mexico, the EU, and we’re about to launch in Australia. We’re also laser-focused on choosing the right marketing mix in each market. For example, the demand for certain vegan products has been growing steadily in the US for the past few years, whereas it has only recently picked up in Germany.



The market is more and more tired of big corporations and instead turning their face towards microbrands. How do you see this microbrand explosion evolving?

The rise of direct-to-consumer brands started almost a decade ago. They utilized undervalued traffic strategies such as social media ads and influencer marketing. They spoke about a single problem and presented a clear-cut solution to that problem. DTC brands spoke in a way which resonated with their audiences and social media advertising algorithms facilitated delivering that message to these audiences efficiently. 

Also, customer behavior appears to have shifted towards experimenting with new unheard brands more frequently. A nationally known brand used to be the main driver for customer confidence. Now DTC brands that utilize user generated content, influencer marketing, and online product reviews can deliver the same feeling of confidence and convince new customers to purchase their products.

In the light of these niche branding and newly found customer confidence factors, more brands will continue to enter the e-commerce space. However, one of the main challenges for these brands will be determining the right product-market fit and balancing customer acquisition costs with their lifetime value. I think microbrands have a better chance at striking the right balance due to substantially lower competition in these niches. This is what we’re after at Smart Brands Laboratory.


Even during these unprecedented times, Smart Brands Laboratory is actively hiring and looking for new members – currently to the Sales, Marketing and Product development teams. Who are you looking for? What is the mindset that unites your current employees?

Since inception we’ve been inviting people to join the team in hiring sprees whenever we hit a significant milestone. We’ve doubled our team a few times already and we’re currently preparing for our 3rd round of hires. We’re looking to grow our product development and sourcing team to launch even more brands next year. We also want to expand multiple traffic strategies such as SEO, SEM, paid media, affiliate, and influencer partnerships. 

Regarding mindset – I’d say that it’s very important to be open and sincere with your peers when you’re working in a startup environment. The ride is bumpy, everyone has their ups and downs. It’s never easy. All these things are way more comfortable when people approach challenges with an open mind.

Here are some examples of out job openings that are active at the moment:



How do you find the talents to hire? Do you publish a job offer or what % of hired candidates has been sourced and headhunted?

I would say that a lot of people have come to us organically through word of mouth and conversations at local meetups. In addition, we post all open positions on MeetFrank and reshare them on LinkedIn. So far, we’ve hired over 50% of our staff through MeetFrank’s platform without using other headhunting services. 


What are Smart Brands Laboratory plans one month from now? What does 2021 look like?

Analysts predict that 1 out of 3 gifts in the United States will be purchased online. We expect a wild fourth quarter this year! I’m sure 2021 will be another year of growth for the company. We’re looking to grow our niche brand portfolio and open new sales channels. 

What Top Talents Have to Say about Lithuanian Job Market?

What Top Talents Have to Say about Lithuanian Job Market?

Let’s be honest, moving to another country or just choosing a new career path is not an easy task and raises a lot of questions. But no worries, we are here to help. 💪


New set of empowering features have been launched in MeetFrank recruitment app 👀, which allows users to anonymously ask questions about the position/location, discover certain job markets and apply for positions under 60 seconds. Because we simply believe that talent is borderless and career possibilities should be transparent. 🚀



What is Lithuanian job market all about?

Previously we brought to you the overview of why Lithuania is the new powerhouse of startups. But you’re probably still curious about what makes Lithuania so great that it even reflects in international rankings (the employees there are the 5th happiest in Europe 🎉)?


Putting statistics aside for a moment, there’s no better source of information than personal experience. Lithuania has been discovered by a number of talented people. And now it’s time to meet with four of them.


A big THANK YOU👏 to the amazing four! Also, we would like to thank Work in Lithuania – this article was made in collaboration with them.

  • Katya, Quality Advisor at
  • Ruta, Regulatory Compliance Manager at Revolut
  • Ffion, UX Writer at

Meet our four experts that shared their thoughts about Lithuanian job market with us.


💣 Why did they decide to continue their career in a small Baltic country? What’s their career story? Continue reading to find out more!


British girl Ffion

From Leicester, a picturesque Cathedral town in the United Kingdom 🇬🇧, Ffion Quick first heard about Lithuania from some Lithuanian students she was studying with at university. Little did she know that she’d be furthering her career there in a few short years. 


What inspired you to move to Lithuania? 

First and foremost, I wanted to come on an adventure. When I was in university, I met amazing Lithuanian students and their grasp of IT was just out of this world. So, that made me start researching Lithuania a bit more and I realised that it was promoting itself as a tech hub.


So you were aiming for the IT sector. What career path did you choose? 

I’m a UX Writer at, which means I write all the text you see on the interface when you build a website with But it’s not only writing text, it’s programming all the stuff in the backend to make sure the user is able to see that text on the screen. So, it’s the best of both worlds. I get to be a copywriter and I also get to be a developer. I’m getting to meet people from all around the world too.


Lithuania is pretty far from the UK. What was the recruitment process like? 

It was straightforward and difficult. I had to do a task, which I spent two days doing, and that was really good practice for what the job would be like when I came here. Then I had a video interview with HR in Vilnius. Then I had to go through two more interviews with my colleagues in Israel. Then finally they flew me out to Vilnius, and I had a face to face interview and then after that they said I had the job, so that was crazy!


Is there anything that you discovered about Lithuania before moving there that stuck in your head? 

When I was researching interesting facts about Lithuania, I stumbled upon one that said there were more hot air balloons than people, which now that I’m here I don’t think is actually true. To see that amount of hot air balloons over the city is breath-taking.




Salvatore from San Francisco

Salvatore Riniolo hails from California 🇺🇸, near San Francisco, where he went to school and has lived for the last six years. Mesmerised by video games and the worlds they open, he wanted to develop games from a young age. Now he manages art content for Unity, one of several major game engine developers in the world.


San Francisco to Lithuania, and not the other way around. What’s your story? 

Once the department, where I was managing my team, started shifting to Europe, I was tasked with building a team here, in Vilnius. Since I hadn’t travelled much before that, having spent my whole life in that little area in California, I had a dream to see a lot more of Europe and other countries. 


You probably did not know a lot about Lithuania in advance? 

I feel like my knowledge of geography when it comes to Europe was just a blank slate. I learned about Lithuania about a year and a half ago when I was told I would be building a team here. I had no idea what to expect, but I quickly fell in love with Vilnius. While some of the more modern areas of the city remind me of big cities in the U.S., there’s also a very European feel to the Old Town here, with all of these different architectural styles mixed together. I just love it! 

Also, since I’m a big fan of street art, I really like Užupis – it’s beautiful, and it just seems really fun to be in that neighbourhood. And no – I don’t care if it’s an expat stereotype to like Užupis! 


Have you noticed any differences between the people in Vilnius and your peers back in San Francisco? 

I think Lithuanians tend to be a little quieter than I’m used to, but that’s not a bad thing. The people on my team are incredibly hardworking, and there’s a different culture of communication here. I find that I don’t need to follow up as much or to micromanage what my teammates are doing. Given how direct Lithuanians are, there’s not much beating around the bush or sugar-coating anything. I appreciate that. 

The work-life balance here is another thing I really appreciate. Lithuanians focus significantly more on spending time with family, taking days off, celebrating holidays, and simply enjoying themselves when not at work. It feels a lot better, and it’s a big reason why I wanted to move 




The true citizen of the world – Katya

Originally from Belarus🇧🇾and having spent four years in Budapest in her teenage years, Katya realised that home is not where you were born, it’s where you feel good. And for the last six years, this feel-good place has been Lithuania.  


You’ve been living in Lithuania for quite some time now. What was your path to where you are today? 

Yeah, it’s been six years already! After living in Hungary as a teenager with my parents, I knew that I wouldn’t want to be tied to just one place or country. After graduating from high school, I came to study Marketing and Global Business at Vilnius University. The studies were in English, and I had the chance to go to Portugal twice – for ERASMUS and to do an internship. Despite that, when deciding where to settle after studies, Vilnius was my first choice. I don’t know, it just felt cosy, plus the culture here is not that distant from what I was used to in Belarus. So, after several months of job hunting, I landed a position at I’ve been working there for the last one and half years. 


Are you in the same position as you started? 

I started as a CS Partner Specialist, working with accommodation providers on the platform. When an opportunity came to rise to the position of Quality Advisor in the same department, I took it. My team was nothing but helpful and supportive, and the transition was very smooth.  


You’ve had quite the international experience in your life. How does the Lithuanian culture compare to what you’ve experienced elsewhere? 

One thing about Lithuanians I can say for sure is that they’re open and reachable. If you have some issues – and who doesn’t when moving to a new country! – they’re more than willing to help. And if in other places people tend to be more focused on themselves and their inner circles, Lithuanians are much more communicable.  




Harvard alumni Ruta

With a diploma of the prestigious Harvard Law School in her hands, Rūta🇱🇹could choose from a long list of job offers from around the world. However, she chose to develop her career in Lithuania. Now, she works for Revolut, a challenger bank that has already changed the way millions around the world perceive the future of banking. 


Could you tell us a little bit about your professional journey?

I was born and grew up, like my whole generation, in exciting times. I had the chance to watch my country go through many transformations. I observed my mother set up a business in a new, already post-Soviet environment.

After highschool I entered the Faculty of Law at Vilnius University. While still studying, I started working for Transparency International, and worked there for almost seven years. During my career there, I started dreaming that I would like to study some more. I chose to study for a Master’s degree at Harvard Law School. 

Harvard was an amazing experience. I met extremely interesting people from all over the world, and I was taught by a number of people who were my heroes – for example, Cass Sunstein, an icon of behavioral economics, Samantha Power, the US Ambassador to the United Nations, Noah Feldman, one of the most famous US constitutional law experts.  


What were your initial plans after your studies? What helped you decide to further develop your career in Lithuania? 

I considered the possibility of staying in the USA after graduating to gain some professional experience. Still, I enjoyed living in Lithuania, so I became interested in professional opportunities here. Finally, I received an offer to work in Lithuania at Revolut, a world-famous startup, a career many of my classmates at Harvard dreamed of.  

Lithuania is a great place for a career because it is easier to be noticed and build a professional reputation here than in large countries, where the competition for any job is much higher. In my case, my current manager just heard about me from former co-workers and contacted me to ask if I was interested in career opportunities. Something like this could hardly be expected in a big city like London or New York. 

It is also easier to gain the trust of the employer – I see a lot of examples when young specialists receive a high level of trust from managers and have the opportunity to work really interesting jobs and grow professionally. Meanwhile, abroad, a young professional of my age is usually just a small cog in a large organisation, where climbing the career ladder takes a lot of time.  


Isn’t Vilnius too small for an ambitious person like yourself? 

I view Vilnius as a compact rather than a small city. It can offer almost everything (if not everything) a larger European city can, just at a smaller scale. There is no need to spend hours in traffic jams here, and you can easily escape to nature even if you live in the city centre. The nearest pine forest is a 15-minute drive away from my house – so if I want to get a fresh breath of air and clear my mind after a long day at work, I easily find time to do so.  

Startups, as often portrayed in pop culture, require a lot of passion for work, but in Lithuania it is easier to strike a balance between work and leisure – unlike, for example, in New York, there is no need to commute an hour to work on the subway, so you can have much more time to yourself. Personally, I try to maintain my exercise routine, and I can manage having very precise appointments with my trainer, because I can get from one place to another very fast. 

When choosing a career path, we all consider many elements – from personal life to the kind of career we want to create and where is the best environment for that. When choosing a place for professional career development, it is worth not forgetting that there are many international businesses in Lithuania, as well as interesting opportunities in the field of public policy and the non-governmental sector. When working here, it is possible to enjoy the already mentioned advantages – the compactness of cities, nature, fresh air, the fact that it is easier for young people in Lithuania to earn trust and start doing really interesting things at work. I believe that after considering all this, Lithuania, as a place for career development, ranks on an equal footing with other countries in the world, often outweighing them. 



Want to know more about possibilities in 🇱🇹?

Lithuania is an unique mixture of great opportunities to work at international companies, where you can kick-start your career with less time and less hassle. If you’re interested in knowing more, then get the MeetFrank recruitment app to discover the local job market & to start a new path in your career. 

More info for companies that are hiring can be found here.

Welcome to Lithuania – A New Powerhouse for Startups

Welcome to Lithuania – A New Powerhouse for Startups

Imagine a beautiful country on the eastern shore of the Baltic Sea. It also has a rich history, amazing culture, and a medieval heritage that is still palatable to this day. Add a vibrant startup ecosystem to this image, and you have Lithuania! 🤩

If you are familiar with startups and startup life, chances are you know quite well how ease of doing business is crucial for entrepreneurs when starting a company. Therefore, we would like to start our introduction by sharing an outstanding fact about Lithuania. 🤓

🔊 Did you know that Lithuania is in the top 15 for ease of doing business? The country ranks in 11th place!  If you are interested in hearing more, you’re in luck there is more to come! Let’s get started with 3 must-know stats about this amazing country: 

👉 As one of the most vibrant ecosystems in Europe, this Baltic country proudly comes in 2nd place in the world for procedures to start a business. 👏

👉 If it was ten years ago, Lithuania might not be on the radar for aspiring entrepreneurs. But as of today, the country has a high number of startups with a focus on mostly business management systems, health, logistics, mobility, and especially fintech

👉 Lithuania is also in 4th place on the Global Fintech Index 2020, which means that the country is on the way to becoming one of Europe’s leading Fintech hubs. 

Before diving into Lithuania’s thrilling startup ecosystem, let’s get started with the Lithuania-based companies on MeetFrank, from their types to the industries they operate in. 


Lithuanian Companies on MeetFrank

🔊 As of today, there is a wide range of Lithuanian companies on the MeetFrank app.

Consultancy companies make up a major part of the company types along with SMB and corporate.

top 6 types of Lithuanian companies on MeetFrank

As we can see in the chart below, the majority of these companies operate in Software Development. The top 3 continues with FinTech and Design and Creative.

top 10 industries of Lithuanian companies on MeetFrank

💡 If you are working in these fields, keep in mind that Lithuania has a lot to offer in terms of career opportunities. 

size of Lithuanian companies on MeetFrank

What about the size of these companies? 11-50 people teams make up the majority in this list which is also a sign of, well, an increasing number of startups!

Now that you have an idea about what kind of Lithuanian companies are collaborating with MeetFrank, it is time to delve into the startup ecosystem in Lithuania and meet some of these thrilling startups. 


Lithuanian Startup Ecosystem in 2020

If there is one thing that needs to be said about Lithuania’s startup ecosystem in 2020, it is that the country’s tech sector is booming. There is an increasing number of hyper-growth scaleups as well as creative startups with a smaller size. 

Lithuania’s 2018 tourism campaign dubbed the country “the G-spot of Europe”, something which can easily be said about the startup environment too. 😜

So, what makes Lithuania such a great place for startups? 👀

Similar to the other Baltic stars like Estonia and Latvia, Lithuania offers many economic advantages to entrepreneurs

✅ Firstly, government support and liberal policies clearly make it easy to start a business in Lithuania. 🕴

✅ The second factor is that there is huge talent potential accompanied by a vibrant tech culture. 💪

✅ Lithuania’s business-friendly regulations and active venture capital industry are the other factors that lead to a great startup environment. 💸

If you were to open a business, what would you need the most in addition to all these? Operating from a great business hub, right? 👍

Given that Lithuania’s internet connectivity is one of the best in the world, it should not come as a surprise that the capital Vilnius is one of the world’s leading smart cities.

If you are motivated enough (and we think you are!), let’s get to know some of the outstanding startups from Lithuania. 


NOIA Lithuania

Looking for career opportunities in Software? If so, add NOIA to your list of target companies. 📝

In their own words, NOIA creates “a fully-secure, high-speed, human-centric Internet where openness, decentralization, inclusiveness, and protection of privacy are of utmost importance.”

As a SaaS company, they bring together network visibility, control, and analytics in one software stack.

With a team of 15 professionals, the two-year-old company has offices in Palo Alto and Vilnius. 

Sound like your kind of company? Download the MeetFrank app today to have a look at their latest openings! 📱



As we mentioned earlier, Lithuania has become a great hub for fintech and finance in recent years. Now is the time to meet one of them – kevin. 💪

kevin. is simply a licensed payment institution, yet what they can achieve with their team of experts is not that simple. 😉

The company focuses on solutions based on the PSD2 directive with the aim to become a connection between banks, customers and fintechs. They are supervised by the Bank of Lithuania.

As a growing startup, innovation, expertise, ownership, and trust are their keywords. If this sounds like your mindset, have a look at their openings today!



Once a promising startup, now a growing scaleup; Whatagraph is a marketing performance reporting platform that automatically converts and visualises data from channels – such as Google Analytics – into visual reports. 📉

👉 The five-year-old scaleup helps more than 500 clients around the world to create reports easier than ever. 

Is your expertise in marketing? Are you actively looking for opportunities at an exciting marketing scaleup?

If yes, there is no reason not to have a look at their recent openings on the MeetFrank app! ✅

Smart Brands Laboratory LLC

Smart Brands Laboratory LLC

Here comes another startup from Lithuania with a cool name. 😎

As an e-commerce company, Smart Brands Laboratory LLC helps clients with branding, multichannel sales, sourcing, and their digital marketing efforts

The company has offices in Vilnius, Rotterdam, and San Francisco and they are growing day by day. 

Sound appealing enough to update your resume? You know where you will see their latest openings. 🤓



🕵️‍♀️ Here is another hidden gem from Lithuania. 

More than a website builder, Zyro is an innovative tool that makes it easy for anyone to create a beautiful website – be that a bakery owner or an e-commerce founder. 

➡️ The company has offices in Vilnius and Kaunas with an expert team of over 50 people. As a software company, Zyro does not only receive great feedback from clients but also from tech experts. 

If you want to be part of this inspiring startup and build a career in Lithuania, don’t forget to take a look at the latest vacancies at Zyro! 👀


So, what to watch in Lithuania?

Lithuania has faced economic turmoil in 2020 just like all other countries on earth. 😷

On the other hand, the country’s market competitiveness has stayed in relatively better shape for job seekers compared to other countries in the region. 

This shows the strength of the Lithuanian market and the rising opportunities despite the global economic crisis. So, what to do next to find a place in this promising startup scene? 

💡 Lithuania’s tech sector is booming and the world is becoming aware of it. If you want to be part of it, act now!

💡 The country is offering a great business environment for fintechs. The growing number of startups and scaleups in this industry says it all! 

Interested in Finance? Keep an eye on the Lithuania-based fintech startups and scaleups! 👀

💡 There are lots of companies in Lithuania with remote career opportunities as well as Lithuania-based options. Don’t forget to have a look at the ‘Remote’ and ‘Relocation’ sections on the MeetFrank app.

Last but not least, visit our Insights page and get fresh data every day! There you can get a closer look at the Lithuanian job market from market competitiveness to average offered salaries. 🤓

We wish you the best of luck in your job hunt! 🍀

Recent News on the Lithuanian Job Market

Recent News on the Lithuanian Job Market

This article is based on data from MeetFrank Job Market Insights. For additional and per-track reports, visit this page.

Lithuania is one of the countries that has recently announced some measures for businesses affected by the current crisis, such as the recent package offered through the Lithuanian state company Invega.  Last week, we already saw some improvement in the Lithuanian job market and we hope it keeps going! 💪

The second week of May brought a notable increase in the number of job openings as well as in job seekers. It’s great to see that the interest of employers and employees is mutual. 

If you’re not familiar with the Lithuanian job market and getting more information strikes your fancy, our previous report can help you find out more about this Baltic star. 🌟

Want to jump into this week’s stats? Let’s find out what the Lithuanian job market is up to nowadays! 🚀

Job Market Overview

Last week, the number of active job openings had increased by 14.7%. However, the last 7 days showed that Lithuanian job market needs more time for stabilisation. ⏳

Recently, the number of job openings dropped by 16%. There has also been a slight decrease in the number of active job seekers. 📉

However, the number of talent and active job seekers remained quite close to those of last week

talent and the number of active job seekers in Lithuania

Despite a recent increase by 4.5% in expected salaries, there is still a noticeable difference between offered and expected salaries in Lithuania in general. It is similar to the situation in Finland and Estonia.

expected and offered salaries in Lithuania

As the economic effects of COVID-19 have taken hold over the whole world, companies and job seekers in Lithuania seem to have different perspectives when it comes to salaries. They have not come to terms with it yet. 💶

The good news is, the ease of finding a job in Lithuania has remained the same as last week—almost at the ‘easy’ level. ✅ 

ease of finding a job in Lithuania

Since last week, software engineers have been leading the way when it comes to ease of finding a job in Lithuania. 

When it’s at the ‘OK-level’ to find a job for candidates in Data & Analytics, Design, and very easy for IT & Sysadmin, nowadays Customer Support and (Tech) Project Management professionals may find it challenging to find a job in Lithuania.

Weekly special chart: Expected vs offered salaries across top specialties

This week’s chart shows expected vs offered salaries across the top 8 specialties in the past 30 days. We’ll delve into the global stats as well as Lithuania’s . 🕵️‍♀️

When we look at the chart below, what strikes the eye is that 5 out of 8 industries are offering higher salaries than expected by job-seekers.

Have a look at the top 3 takeaways from the chart above:

✅We see the biggest difference between expected and offered salaries in Software Engineering industry in the Lithuanian job market. Offered salaries are much higher than expected. 🎉

✅Similar to the ratios in Estonia and Finland, offered salaries favour Data & Analytics candidates the most

✅Offered salaries are higher than expected salaries for Marketing & PR & Media candidates.

And now, it’s time for the global stats. offered and expected salaries globally👉The trend of ‘expecting less, getting more’ continues for the Software Engineering, Data & Analytics, and Marketing & PR & Media specialties globally.

👉When it comes to the biggest difference between expected and offered salaries, the top 3 sectors are Software Engineering, Customer Support, and Data & Analytics. 

In that sense, software engineers seem to have become even more important for the whole world as well as for Lithuania! 💻

Weekly highlight: Customer Support

This week’s highlight is Customer Support the ultimate solution finders. 🦸‍♂️️🦸‍♀️️

The last 9 months have witnessed lots of changes in the number of job openings, one of which was a steep fall during winter. ☃ The numbers weren’t even that low when the crisis escalated worldwide during March. 

As for today, the number of job openings is similar to that of April and March. number of job openings in Lithuania

While the number of job applications peaked in October 2019 and then again in April 2020, May saw the lowest number in this category. the number of applications in customer support in LithuaniaOf the 2,558 members of the CS talent pool in Lithuania,10.9%are actively looking for a job. This is relatively low compared to Estonia and Finland.

talent and the number of active job seekers in the customer support industry in LithuaniaSo, it shouldn’t come as a surprise that finding a job in Lithuania is almost at the ‘OK’ level if you are looking for a job in Customer Support. 🎆

Ease of finding a job in the customer support industry in Lithuania

Looking at the expected and offered salaries in the Customer Support industry in the Lithuanian job market since November 2019, we see that there was a significant difference at the beginning of this high-speed journey. 🎢historical gross salaries in Lithuania

Now expected and offered salaries have switched roles. Job seekers seem to have adjusted their expectations due to the changing situation, while employers might also be reconsidering their offerings. 

It’s good to see that when it comes to salaries, job seekers and companies are more or less on the same page.  Let’s have a look at the new job offerings awaiting new talent: 

And which skills should you possess to be a good candidate for these positions?

in demand skills in Lithuania

Just like in Estonia and Finland, the top 2 in demand skills for the Lithuanian job market are English and customer service & support. What stands out in the chart is that call center experience is the third most important skill in the Lithuanian Customer Support industry. 

🏆The most popular job opening in this sector is ‘Customer Support Specialist’ at TransferGo!

Welcome to the MeetFrank family! 

🔊Say hello to our new members! This week, we welcomed Fabula Hill+Knowlton Strategies, Sedition, UAB Kibernetinio Saugumo Sistemos, Eddy Travels, UAB „Optometrijos centras“, and LKAB “Klaipėdos Smeltė” to the MeetFrank family. 🎊 

Discover what lies in store for your career: 

Lithuanian Job Market Report, May 13, 2020

Lithuanian Job Market Report, May 13, 2020

This article is based on data from MeetFrank Job Market Insights. For additional and per-track reports, visit this page.

If the world was a huge classroom, Lithuania would be one of the countries in Europe that scored a good mark in the coronavirus exam, also coming up with some creative solutions. 🎆 At least we really truly hope so.

If you’re new to the Lithuanian job market, here’s a short tour. Lithuania has proved to be a durable market in the Baltics, succeeding to remain strong during the coronavirus pandemic compared to most countries. But every good story has a twist.😕

In our previous report, we shared that the Lithuanian job market had seen a decrease in the number of job openings after a long period of growth. But it still ranked better than Estonia and Finland in this category.

Before sharing this week’s stats, we’d love to remind all the employers that you’re always welcome to join the Meetfrank family. 🏢

If you’re a job-seeker, we have lots of opportunities for you too! Download the MeetFrank app today and be the first to hear about the latest openings. 🔔

Ready for this week’s stats on the Lithuanian job market? Let’s go! 🚀

Job Market Overview

A week ago, the number of active job openings decreased by 19.9% as compared to the previous week. Wondering what today’s news is?

Last week saw an approximately 12% decrease in the number of job openings in Lithuania. What is surprising is that the number of job applications has significantly decreased by 32%. 😲

This might be related to the decrease in the number of job openings. Another possibility might be that the job openings don’t fully match with the needs and goals of the job seekers. 🕵

Talent and job seekers in LithuaniaWhen we have a look at the amount of talent in Lithuania, it seems to have slightly increased compared to last week. 📈

Lithuanian market competitiveness

The market competitiveness remains ‘OK’ in the Lithuanian job market. So, who are the luckiest ones across various sectors? The software engineer candidates! 

If you’re looking for an engineering role nowadays, chances are it’ll be fairly easy for you to find one in Lithuania. ✅

What motivates all the great talent in Lithuania? 

What motivates talent in Lithuania

Looking at the answers above, we can add ‘growth opportunity’ to the chorus of the song ‘Money, Money, Money’. 💶 Growth opportunities and new challenges are in the top 3, just like in Finland and Estonia.

Weekly special chart: TOP 15 Companies with the most applications in 2020

This week, we’ll put the Top 15 companies with the most applications in 2020 under the spotlight. 🕵

Let’s see who the winners of job-seekers’ hearts in the Lithuanian job market have been since the beginning of 2020.

top 15 companies with the most applications in LithuaniaSince January 2020, Intrum Global Business Services, Pipelinepharma, KEVIN, Interactive Brokers, and Smart Brands Laboratory LLC have been leading the top 5.

So, finance/fin-tech, pharmacy, business services, and consultancy, and tech-related industries have attracted the most talent in Lithuania. 👏

When we look further down the list, we see different companies in a wide array of industries: tech-based Adroiti, business-focused UAB Icona, AdFingers, an advertising agency, and Amston, a recruiter, to name a few.

Weekly highlight: Marketing & PR & Media

This week, we will focus on Marketing & PR & Media in Lithuania. 😎 Let’s see what the trends have been in the last 8 weeks. 

As the number of job openings have been facing moderate ups and downs in the last 8 weeks, the past week saw a sharp fall by 50%. This is what we meant by saying “every good story has a twist” at the beginning of our report. 🤐

active openings in marketing & pr & media in LithuaniaThe number of job applications have been like a rollercoaster in the past 8 weeks. In parallel to the recent decrease in job openings, job applications also fell by 30% last week. 🎢

applications in marketing & pr & media in Lithuania

So, what is the situation in the second week of May?

Of the 3,382 members of the talent pool in Lithuania, 14.2% of them are actively looking for a job

talent and job seekers in Lithuania in marketing pr media

This relatively high ratio makes finding a job in Lithuania somewhat challenging after a 8-month period of fluctuation.

Finnish market competitiveness in marketing & pr & media

Let’s move on to the salaries. How are the numbers mentioned above reflected in the offered and expected salaries in the Lithuanian Marketing & Media & PR sector?

While the offered salaries were lower than the expected salaries at the beginning of November 2019, their roles switched in December. historical salaries in Finland in marketing pr media

From the beginning of April, the candidates seem to have lowered their expectations even further. Last week saw a slight increase in expected salaries and a decrease by 11% in offered salaries.

You may need to reconsider your salary expectations, Marketing & PR & Media candidates! And get your resumes ready for the job offerings below: 📝

Just like in Estonia and Finland, the top 3 perks that the companies hiring in Lithuania offer are team events, free coffee, and flexible hours.

Perks in marketing pr media in Lithuania

In the future, flexibility and remote working possibilities are likely to gain more importance worldwide due to the COVID-19 pandemic. But one thing will never change—the importance of coffee, regardless of the country. ☕️

🏆The most popular job opening in Marketing & PR & Media has been the ‘Marketing Project Manager’ role at Smart Brands Laboratory LLC!

Welcome to the MeetFrank family! 

🔊This week, we welcomed UAB “Personalo valdymo inovacijos” to the MeetFrank family. Have a look at the latest job opening from our new member:


Lithuanian Job Market Report, April 29, 2020

Lithuanian Job Market Report, April 29, 2020

What comes to mind first when we think of Lithuania is the exciting startup ecosystem, the strong business environment, and the increasing success of Lithuanian fintech companies lately.

In our previous report, we discussed how the Lithuanian job market challenged the negative impacts of the novel coronavirus. Recently, there are even more surprising stats coming from this rising star of the Baltics.🌟

After reading this weekly report, you’ll have a better understanding of the Lithuanian job market and the recent trends. If you’re hungry for more information, you can have a look at our recent reports on Estonia and Finland.

Here is a friendly reminder to all employers: in these uncertain times, you are more than welcome to our family and benefit from our free trial throughout the crisis. Join us here!

And you, our job-seeker friend; lots of new job offers are waiting for you in the MeetFrank app. Browse the ones in your field and make today your lucky day. 

🔎Last but definitely not least, let’s dig into the Lithuanian job market.

Job Market Overview

Just like Finland, Lithuania has proved to be one of the most durable markets in these times of crisis, which you can also see in last week’s job market report.

📈In the past week, there has been a 3% increase in the number of job openings along with a 5% increase in the number of active job seekers.

talent in lithuania and active job seekers

The chart for the historical salaries in Lithuania reveals an outstanding fact—before the crisis, there wasn’t a significant gap between the expected and offered salaries. However, the COVID-19 created a visible disparity since February, which seems to have increased with the significant decrease in the expected salaries in the past week.

historical salaries in lithuania

Despite the increasing number of job openings and the decrease in expected salaries, finding a job in Lithuania isn’t the easiest thing in the world nowadays. 

market competitiveness in lithuania

Let’s keep our fingers crossed for the upcoming month! Keep in mind that the Lithuanian labour market has been one of the most outstanding markets in the region lately. 🤞

Weekly special chart: Average salary per industry

This week’s special chart is dedicated to the average salary by sector in Lithuania. Let’s stalk the numbers 8 months back from today and see what they tell us. 🕵

average gross salary in Lithuania per professionIn the Lithuanian job market, all the industries finished April with higher numbers than in September 2019, except for in data analytics. But no worries, data people! The future is yours anyway. 😉

While all the industries saw ups and downs during this 8-month period, software engineering remained one of the steadiest tracks with a gargantuan increase in average salary offered of approximately 20% by the end of April. Designers and sales & marketing people followed software engineers in seeing considerable increases in offered salaries over the period. 

What this means is that companies are still looking for top talent and willing to offer them competitive salaries. However, the number of job offers in the market has dropped, driving up the competition among job-seekers.

So, let’s have a look at the secret behind the average salary increase of sales professionals in Lithuania. 

Weekly highlight: Sales and business development

Every week, we take one hiring track and discuss it from different aspects. Our goal is to analyse the current situation in terms of the number of active job openings and job seekers, along with the average salary offers. This week’s focus is sales & business development jobs.

Lithuania continues proving to be a strong market despite the worldwide turbulence. Need a proof? Here you gothe number of job openings in the sales & business development industry has increased by 22% in the past week.🎆

Change in job offers in LT EE FI✅If you’re looking for a job in the sales and business development sector, Lithuania may be the place for you! There’s a visible difference between the average expected and offered salaries which is, in this case, favourable for job seekers. 

historical salaries in lithuaniaSo, dear job seekers, rethink your salary range, maybe consider increasing it a bit, and have a look at the current job offerings below:

Having an active business environment comes with some downsides. Due to the relatively high number of active job seekers and the big pool of job openings, market competitiveness is relatively high in the sales and business development sectors in Lithuania. 

But the good news is it’s still at the ‘OK-easy’ level to find a job and there’s been a recent improvement in the past week. So, it might reach the 3rd or even the lovely 4th level in the chart. Who knows…

market competitiveness in Lithuania

While the most in demand skills for the sales and business development jobs are English and sales management, the job market does not seem to prioritise Lithuanian for the openings. This sounds like a subtle call for global talent to us. What do you think?

in demand skills in Lithuania for sales

🏆The favorite job offering in the sales and development industry in the past 30 days was the ‘SaaS B2B Sales Agent’ role at UAB Icona.

🏅The second place also went to UAB Icona with its ‘Independent Construction Sales Agent’ role. 

Welcome to the MeetFrank family! 

🏆 New week, new companies! Recently, we welcomed Brolis Sensor Technology, UAB Mano Planas, IT Skill House, Apollo Group,, and NP5 UAB to our family. To discover their latest job offers, download the MeetFrank app and apply today: