Interview with Viivi Marttinen, People Operations Manager at Supermetrics

Interview with Viivi Marttinen, People Operations Manager at Supermetrics

Founded in 2013, Helsinki-headquartered Supermetrics has 14,000+ customers in more than 120 countries. 

What do they do? – They build marketing analytics tools, with 10% of global online ad spend reported through their products.

In September 2020, Supermetrics closed a €40M Series B round. 🚀  We’re always thrilled to see companies hiring with MeetFrank succeeding, and were excited to interview Viivi Marttinen, their People Operations Manager.

As the team is working remotely, we were not able to visit their charming Helsinki office with a sleek modern design and do the interview in person. Hope we’ll have a chance to visit Supermetrics in the future. 🌅

Supermetrics office

Without further ado, here’s our interview with Viivi.

 

Supermetrics just closed a €40 million funding round. Congratulations! How did you celebrate?

Thank you! 

As we’re still mostly in remote mode, we celebrated in Slack as more and more news outlets published their stories on us. It felt like our efforts were recognized in such a concrete way and the world was celebrating with us.

 

Did the funding news affect your hiring plans? Are you accelerating the growth of your team? 

Not in a significant way yet, as our hiring teams are still the same size and we don’t want to compromise our recruitment process. 

That said, we’ve been doubling our team every year since our earlier days of 2016 and are continuing on the same track this year.

 

The world is still recovering from the 1st COVID-19 outbreak. And now there’s a possibility of the 2nd wave. How are you handling this at Supermetrics? 

We’ve all been mostly remote since the start of the first wave in March and still continue to work from home in Helsinki and Atlanta. Our team in Vilnius has a safer overall situation and so they use their office more now. 

Everyone is allowed to work fully from home, and we follow the safety measures recommended by our respective governments and health authorities to make sure we do our own part in keeping ourselves and our fellow people safe.

 

How has COVID-19 changed your team members’ working habits, work environment, and productivity?

People are different and so moving to a fully remote working environment has served some better than others. 

Many discovered that having fewer distractions increased their productivity. However, we’re a very community-focused team and love to harness the collective intelligence we have here through brainstorming and rely on the overall support of our colleagues. So we’ve had to come up with new ways of connecting even when remote.

 

Supermetrics office

 

Coming back to recruitment at Supermetrics, how is your recruitment and HR team set up?

We have recruitment and HR functions within our People Operations team. There’s 3 of us at the moment. We’re a very flat team and have an organic divide of responsibilities based on our own strengths and aspirations. 

Marika [Marika Salkola, Senior People Operations] is reporting directly to our CEO Mikael and she’s amazing in recruiting, but also shines brightly in HR and has brought a lot of needed developments since joining us a year ago.

Henrika Ekholm, our Talent Acquisition Specialist, joined this summer, and has already brought multiple people into our team! I couldn’t be happier to have her in our team and see her continuing to elevate us further in other areas as well.

 

How do you usually find the candidates to hire? Do you publish a job offer and just wait? What % of hired candidates has been sourced and headhunted? 

For inbound applications, we mostly use LinkedIn and MeetFrank. We do active sourcing as well, especially for the roles where our need is very specific. We have reinforced our efforts with recruitment partners in Vilnius and Atlanta. 

Out of the 10 most recent hires, 50% were headhunted by our team.

 

Do you use any other channels for finding different talent? Do you have a different approach to hiring for specific roles?

I think LinkedIn prevails as the biggest platform for all professionals and we use it actively. 

For internship roles, we use a Finnish site Aarresaari to get our job ads in front of students from specific university faculties. Our approach is very unified and simple so that we can make sure we don’t spread ourselves too thin.

 

How would you describe the tech sector and job market in Finland? Is there a lot of good talent to hire?

I think Finland is a rather small, yet very competitive market when it comes to tech roles. 

We’re often looking for senior talent in PHP, which isn’t winning any popularity contests in Finland, but if we also look into other countries in the EU and Russia, we have a much better chance in finding the people we need. 

 

While Supermetrics is one of the leading marketing data providers in the world, not everyone has heard of it. How do you usually pitch your company to the job applicants?

It depends on the audience, but at our core, we’re empowering digital marketing reporting and analysis by automating data transfers.

Our usual explanation goes like this:  You know… the ads you see on different social media channels and other online platforms? A marketer somewhere put it there and targeted it to you and they want to measure the impact of their effort. There can be thousands or millions of “you”s however, which makes the data really hard to handle manually, so we automate it and make it fast to get the data they need wherever they need it. 

 

What would you say are the main so-called selling points for attracting top talent to Supermetrics? How do you convince people to join?

For technical talent with an interest in data, we are a great place to build your skills while creating impactful solutions that are used daily by hundreds of thousands of people. 

Sales talent really wants to help the customers by offering products and services that can make a difference in their performance. I believe we have just that. 

For marketing talent, you get to do marketing – for marketers! And as our products are focused on transforming how digital marketing is measured, you get to be among the trailblazers of digital marketing.

For any talent regardless or their specialty, a great working culture and atmosphere is very important and we’re always eager to share our experience in working at Supermetrics. Work is such an important part of life and the importance of the people around you can’t be denied.

 

Supermetrics office

 

I happened to check your Careers page and saw that you have a beautiful HQ office in downtown Helsinki. Do you think that a high-quality work environment increases the team’s happiness and general output?

I’m so happy to hear you liked our office! It was completely rebuilt for us as an extension of our culture to be a cosy nest for the team and we love it so much.

Having different spaces for silent work, meetings, brainstorming, casual convos and fun aspects helps to shift your focus accordingly, but there’s also a lot of built-in versatility. 

They say if you forgot what you were about to do, you should go back to the room you came from – I believe having a setting like ours is like having mental doors to different mindsets. 

 

What advice would you give to people looking to get hired in a fast-growing tech company like Supermetrics? 

We like confident people with a specific set of skills and experience. I encourage everyone to explore what it means as well as your own aspirations and drive – what is it that you want to do and achieve right now? – and to bring it to the table. 

Be honest and be yourself! We want to hire people for roles where they can do what they love, have what it takes to succeed, and add something new with their own strengths.

 

Thanks for taking the time to chat with us! To end the interview, we’ve got 5 rapid-fire questions to you.

 

What’s your favourite question to ask at interviews?

Tell me about a project that you’re the most proud of and something that you learned from it.

 

What’s the biggest mistake that job-seekers make when applying to a new job?

Not reading the job description thoughtfully and not telling us why they think it would be a great fit for both. 

 

What’s the biggest challenge when hiring people to Supermetrics?

We have a very high bar for candidates and tricky requirements at times, which lowers the number of talent we can consider. We’re also not very known outside the digital marketing world yet and so people don’t know to seek us out.

 

What are your favourite recruitment tools and channels?

LinkedIn, MeetFrank, and our own team’s networks.

 

If you weren’t a recruiter, what would you do?

The best part of recruitment for me is getting to contribute to a happy and high-functioning culture in such a concrete way, so I think I’d do employer branding or company culture full time.

 

Supermetrics office

 

What Is Employer Branding and How Do Companies Do it?

What Is Employer Branding and How Do Companies Do it?

Employer branding can sound like a mythical creature that you’ve heard of but never seen. 🦄

On the other hand, there are some companies that seem to be very good at it, attracting all the top talent.

So what is employer branding? How is it done? And who in your company should be responsible for it?

 

what is employer branding

Employer branding can sound like magic art – Image source

 

In reality, employer branding is not a magical hoax, it’s hard and continuous work.

In reality, there are many people working on it daily as a full-time job.

We reached out to the HR, branding, and recruitment teams in some cool companies – Bolt, Veriff, Scoro, Supermetrics, and TransferWise–  to hear how they do employer branding.

A big THANK YOU to the employer branding and talent sourcing experts who took the time to help us out! 🙌

 

What Is Employer Branding?

Put simply, employer branding is making your company more attractive to job-seekers in order to hire top people.

Companies with a strong employer brand have a higher chance of getting top applicants to job offers and closing them after a round of interviews.

There’s no one activity that would make the employer brand. It’s a mix of various aspects.

employer branding

Employer branding has many aspects – Image source

The employer branding strategy consists of:

  • The story you want people to link to your company
  • The channels for spreading the message
  • The overall culture in your company

So what is it that people care about when selecting the place to work?

All the HR people and recruiters we talked to agreed unanimously that the most important aspects of a strong employer brand are:

🚀The company’s mission & challenges
🎡The company culture & colleagues
🌿Personal growth opportunities

Anna Golubchenko, Lead Tech Recruiter in Bolt pointed out that people often value having a team of highly skilled people around them: “In Bolt, whether it’s engineering or marketing, you will meet colleagues from Google, Amazon, Facebook, Booking.com, TransferWise, Bloomberg and much more.”

Elisabeth Seepa, Recruitment Specialist in Veriff brought out that their company’s outlook to become one of the next tech unicorns is highly attractive for many job-seekers.

Marika Salkola, Senior People Operations Manager in Supermetrics added that having a good product plays an important role: people want to work on something meaningful and see thousands of others benefitting from their work.

Jihan Ahmed, Employer Brand Global Lead in TransferWise added that ownership and trust are among the things people value the most.

 

What are the main employer branding activities?

If there’s one sure thing we learned about employer branding channels, it’s that there is no one go-to channel or activity. 

gif sticker

There’s no one answer – Image source

Jihan from TransferWise emphasised that their company prefers a very targeted approach with their employer brand and picks an individual mix of channels for each specific target audience. 

On the bright side, there’s a wide selection of potential channels to use. 💁

Here’s a list of channels that the people we talked to mentioned:

  • Company’s website
  • Facebook
  • Instagram
  • LinkedIn
  • Glassdoor
  • Hiring events
  • Social media ads
  • Stackoverflow, Github
  • Referral bonus

Let’s take a closer look at each.

 

How to use your website as an employer branding channel

Most people applying to a job in your company also check out your website.

So having a high-quality home page is already an indicator of your company and its product.

On top of this, all the companies mentioned in this article have a dedicated Careers landing page with information about the company and available job offers.

 

transferwise careers page

TransferWise Careers page

 

The Careers page is the best place for listing all the employer awards, reasons to work in your company, and for sharing positive reviews from your current and past team members.

Elisabeth from Veriff added: “The importance of a website for employer branding is very significant, which means that one key consideration should be how to optimize your career page. Often, the career page is a candidate’s first step to familiarizing themselves with an organization and its values. If a company brand is not portrayed correctly through its career site, it could lose potential top talent and not attract the right candidates.”

 

How to use social media for employer branding

You can use all the main social media channels – Facebook, Instagram, LinkedIn – for employer branding purposes. 

If you have time to create beautiful images of cool company events and office life moments, you can set up a special Instagram account. Here are links to the team Instagram accounts of Scoro, Veriff and Transferwise.

 

scoro instagram account

Scoro team’s Instagram account 

 

LinkedIn is a channel that most companies are already using for finding and recruiting top talent. You can also boost your brand awareness by sharing positive news about your company.

For example, Bolt recently shared a LinkedIn post about being the 3rd fastest-growing company in Europe. Pretty impressive, huh?

bolt linkedin post

Bolt LinkedIn post

 

Want a less traditional approach? Here’s Jihan from Transferwise:

“Rather than TransferWise saying it’s great to work here, we wanted to create authentic content that our candidates can relate to. That’s why we’re really proud of our employee vlogs.”

See the TransferWise employee vlogs here, here, here, and here.

 

Does your company need a Glassdoor account?

If you plan to grow your company across multiple markets and have a team of 1,000+ people one day, you should create a Glassdoor account sooner rather than later.

According to Elisabeth from Veriff, 50% of the current employees checked Veriff’s Glassdoor before they made their decision to start to work at the company.

 

veriff glassdoor page

Veriff’s Glassdoor page

 

Tip: If you’re just getting started on Glassdoor, ask your existing team members to write reviews, so that your account has a strong kick-off.

What to do with negative reviews? – Embrace them, learn from them, and make sure to keep them away in the future by hiring the right people and taking good care of them.

 

Should you organise employer branding events?

Employer branding events can be highly efficient if you know whom exactly you want to attract.

For example, Anna from Bolt shared a hiring event they did in Moscow to attract software engineers. It was a coding contest and Bolt received 2000+ first challenge submissions – a huge number! To reach so many people, they used Facebook ads, articles and interviews with Bolt’s Engineering team members, Telegram channels and direct email marketing, and collaborated with Work in Estonia.

 

bolt hiring event

Bolt hiring event even had a custom website

 

TransferWise also organises regular hackathons to attract IT talent. See the Facebook event here.

It’s an event where students, hackathon enthusiasts, and TransferWise employees come together for two intense days of collaboration to turn big ideas into a working product. TransferWise mentors and talented participants will share their ideas and knowledge with one another to build something groundbreaking in FinTech.

transferwise hackathon

TransferWise organises hackathons

 

In addition to helping the Estonian tech ecosystem grow, TransferWise will also attract early attention from talented young people.

Should you start organising hiring events?

It depends. If you’re looking to hire a large number of talented people working in highly competitive fields, having an in-person meeting ground might be a good idea.

However, if your company’s only looking to hire 10-20 people this year, organising a huge hiring event might be too big of an effort.

 

What are Stack Overflow and GitHub?

Stack Overflow is the largest online community for developers to learn, share​ ​their programming ​knowledge, and build their careers. 

It is also a great channel for attracting top technical talent.

By having your team members actively contributing to the forums or by advertising your job offers through these platforms, you can build brand awareness inside the developer community.

We took a sneak peek to job offers in Stack Overflow and guess whose job openings first popped up? – TransferWise and Bolt!

 

stack overflow jobs

Stack Overflow job offers are a good way to attract developers

 

Should you set up a referral bonus?

There’s also one critical channel that can only be built up over time and with considerable effort: word of mouth.

As Marika from SuperMetrics put it: 

“For us, the power of word of mouth has increased a lot over time. This means that marketing is no longer the guardian of the brand. Rather, the employer brand is in the hands of your employees and candidates. Research shows that 92% of candidates trust the recommendations from people they know.“

Having a job referred by a friend you trust is a strong seal of approval.

And referral bonus is a great way to boost the word of mouth among your employees. Both Bolt, Veriff and SuperMetrics have a referral bonus system.

referral bonus in employer branding

Should you pay referral bonuses? – Image source

Usually, the referred candidates have to work for the company for more than a couple of months before referrers receive their fee. According to a survey, 71% of companies paid their employee referral bonus in full after an employment period between 45 days and six months.

 

So once again, what are the best employer branding channels?

It depends!

There are no universal employer branding channels, each type of role needs its own approach.

We recommend that you start by defining your employer branding strategy and goals, and only then select the best channels.

❗Also, here’s a very important note from Anna from Bolt:

“None of the channels above will work unless you take care of your candidate experience during the interviews, thus make sure that even if you are not proceeding with an offer they will still be recommending your company to their friends.”

Make sure your employer branding is in the DNA of your company, not just a facade you show to the outside world.

 

How to get started with employer branding in your company?

Ok, this thing called “employer branding” sounds pretty amazing: people considering your company a cool place to work at, more talented job applicants coming in…

So how to get started?

Here’s the advice from our favorite employer branding experts! 👇

happy gif

Let’s get the employer branding started! – Image source

 

Jihan Ahmed, Employer Brand Global Lead in TransferWise

Start by taking a laser-focused look at a specific target audience you want to attract. 

List all the possible reasons they aren’t applying to your jobs and why you’re struggling to hire the right people e.g. they just don’t know about your brand, they don’t want to relocate, people are applying, but they don’t have the skill set you need. 

Then think about how you can change perceptions through your employer brand

If someone hasn’t heard of your brand, you need to be out there, telling people what you do. If people don’t want to relocate, your messaging needs to talk about the positive impact of relocating. If you’re attracting the wrong skill set, be explicit in your messaging about what you’re looking for.

 

Marika Salkola, Senior People Operations Manager in Supermetrics

Start with the strategy. Who is the target audience that you want to reach? 

Who are the potential candidates you want to hire, what’s their skill set, where are they located? Which channels can be used to reach them? What kind of content are they interested in? 

What is your brand’s unique story that makes you stand out? Interview your employees about why they love working at your company and what made them in the first place. Always be authentic in your employer branding!

 

Mai Kand, People Operations Specialist/Recruiter in Scoro

The first and the most important thing is to understand why you are special – what makes working in your company better than elsewhere? Once you know that, start spreading the word.

 

Elisabeth Seepa, Recruitment Specialist in Veriff

First, define the message: It is important to first define your employer branding messages and goals

Create an authentic message and tone of voice for your brand, so the employees and also candidates know exactly what to expect from working in the company. Make a plan and define the channels to promote your employer brand. 

Don’t forget to nurture your culture: Employer brand is a reflection of your culture, and so building a positive culture is the root of a strong employer brand.

Don’t copy other brands, but still look around and check what other companies are doing. 

 

Anna Golubchenko, Lead Tech Recruiter in Bolt

Start with the basics: Glassdoor, LinkedIn and Wikipedia (sounds weird I know). 

There is no need in buying a special offer from LinkedIn for a company page from the very beginning, just keep it simple with basic information and posting updates, articles or photos of your achievements, good news or daily life. 

Do not forget to invite your employees to join the company on LinkedIn and let them share and like the content from the company page. 

The same with Glassdoor: fill the initial information, connect to your ATS for automated job posts, and invite your team to leave reviews, feedback about interviews and compensation. There will be not only positive reviews, listen to those carefully, take into consideration common points and remember that all companies on different stages of growth have received bad staff. It’s inevitable, and a good way to improve interviews and internal processes

If your applicants and future candidates start to research your company, what is the first thing that comes up in Google search? – Think about the first potential touchpoints.

 

 

Tech Jobs in Lithuania: What are employers looking for in 2020?

Tech Jobs in Lithuania: What are employers looking for in 2020?

Lithuania recently celebrated its first unicorn, as the second-hand fashion market place Vinted reached the magical 1 billion valuation mark last November. This was not a fluke by any means, however, rather an event that was long overdue, as the country has become the hotbed of fintech, with global players opening their local hubs and new exciting startups popping up everywhere in the capital city Vilnius.

Looking at the job market statistics in MeetFrank and researching the local job market, here are some of the highlights we discovered:

  • Lithuania is experiencing an explosion of startups, as the number of companies rose by 58% last year
  • Tech jobs in Lithuania are among the lowest in terms of competition in Europe
  • Globally, Lithuania ranks 11th as a place for doing business according to World Bank
  • Vilnius is one of the safest cities in Eastern Europe to live in


The Lithuanian tech sector roundup

Lithuanian tech sector

As Lithuania recently announced its own E-residency programme,  following in the footsteps of Estonia and just launched the Startup Employee Visa to attract highly qualified foreign talent, it would be an understatement that things are happening in the small Baltic country. 

The capital city is home to the futuristic hub, co-working space and community center called Blockchain Center Vilnius (HL: https://bcgateway.eu/) and to the largest fintech conference in the Baltics FinTech Inn. In addition, Rise Vilnius, recently taken over from Barclay by Swedbank, and rebranded as Rockit has been vital in nurturing startups and fostering tech innovations in the country.

All of this has been attracting international and regional talent to Vilnius that just made the biggest leap in the world talent ranking, moving 8 positions upwards, placing 28th among 63 countries –  the highest among the three Baltic countries.

Currently, the Vilnius area is home to over 21 000 ICT sector and 6000 research & development employees, while the city is one of the youngest European capitals with more than 50% of residents younger than 40 years old.

 

Whom are employers looking for?

Lithuanian job market
Similarly to the rest of the European job market, software engineers are among the most sought-after workers at the moment, with nearly half of all the job offers. However, only 20% of the applications are made for these jobs, marking a very low level of competition.

It is completely the opposite for sales and business development and marketing & PR, the second and third in terms of the number of job offers, as both have the % of applications per job offer that is considerably higher, thus meaning a higher level of competition

 

Top 6 jobs in terms of competition

Lithuanian tech jobs

The competition for top tech jobs in Lithuania is way below the European average as the ratio of applications per offers is usually twice as little.  Sales & business development and (tech) project management are the most competitive with slightly over 20 candidates per job. 

As with the rest of Europe, marketing & PR is also among the more competitive jobs, but the rate of competitiveness is still quite low – 15 applications in Lithuania vs 35 as the European average.

Design – the most competitive job in Europe (41 applications per offer on average) – is almost five times less competitive in Lithuania with 8.7 applications per offer, although the pay gap with the European average (€1700 gross in Lithuania vs €2346 gross in EU on average)  is also large.

Software engineering, the job that is most in-demand and the most well-paid in Lithuania (as in the rest of Europe), is also the least competitive in Lithuania, with IT & system administration following close.

Salary offers for 6 most popular jobs

salaries in Lithuania

The average salaries in the Lithuanian tech sector are currently around 40% lower than in the EU on average, but so are the living expenses in Vilnius. Among the 6 most popular jobs, software engineering tops the list as in the rest of Europe, with an average payment offer of €2727 gross. 

Jobs for sales & business development, IT & sysadmin and (tech) project management offer around €2400 gross with IT & sysadmin having the lowest pay gap with the rest of Europe – €2365 vs €2747 gross.

Creative fields – designers and marketing – are currently lowest-paid jobs here with an average salary offer around €1700 gross, but the gaps with the European average are not bigger than with tech jobs.

% of jobs supporting relocation vs job seekers interested in relocating

Lithuania labor marketWhen it comes to relocation, the readiness of Lithuanian companies to offer relocation is almost twice as low as the EU average. For the offers of top 6 jobs, 25% offer relocation, whereas the same figure for EU average is 43. This is understandable, as the opportunities for the companies are more limited, however, all signs show that Lithuanian companies are in a growing need for tech talent from abroad, so recruiters should try to find the means to offer this option more.

It comes as no surprise that the most sought-after roles, such as software engineering and sales & business development, are the ones who offer relocation the most.

On the workers’ side, however, Lithuanians are slightly more eager to relocate as the % of users interested in relocation is 14% vs the 12% that is the EU average. Curiously enough, the differences between fields are almost non-existent, as all fall between 12% and 15%.


Top 6 countries with applications to relocate to work in Lithuania

work in LithuaniaWhether it’s the weather or its blossoming tech scene, Lithuania is currently the most popular for northern countries as Estonia, Finland and Latvia are the top three countries with applications for Lithuanian tech jobs.

Curiously enough, India ranks 5th among the countries with interest, almost tied with that of Latvia and Germany – the holder or of the 4th place.

Top skills required in tech-related roles

tech job skills

Currently, 15 of the 20 most sought-after skills at MeetFrank are those of software engineering, with full-stack, backend and frontend development making up the top 3. The most in-demand coding languages are currently JavaScript, HTML & CSS, React and SQL.

For sales & business development, Lithuanian companies have named English, sales management, business management, cold contacting and sales representation as the skills that they are expecting from the candidates the most, while Lithuanian language is also expected on some occasions.

Marketing & PR experts need to have good skills in content and product marketing and market strategizing.

System administration, DevOps and computer user support were the top 3 skills required from IT & sysadmin candidates.

 

The hottest employers in Lithuania

Lithuanian tech companies

Based on MeetFrank data, the hottest job providers in Lithuania are the UK’s first digital banking unicorn Revolut and the first local unicorn Vinted – a digital marketplace for second-hand clothing.

Telia, one of Scandinavia’s biggest telcos that also operates in the Baltics, is on the third spot, with Treatwell, an online spa & salon booking platform and the ride-hailing giant Uber following closeby.

Other local companies at the top are the conglomerate Modus Group, active in the construction of renewable energy and the car-sharing sector (Citybee), e-commerce assistant Oberlo, the state-run airport operator Lithuanian Airports, translation agency MB Galerita and the digital product development agency Telesoftas.

Also hiring with MeetFrank is the Lithuanian tech startup Deeper, designing cutting-edge smart devices and software for various outdoor activities.

Wrapping it up

Lithuania and its capital Vilnius are an exciting option for jobs or business activities to keep an eye on, as the country is hungry for international tech talent and has established itself firmly as a regional hub for fintech enterprise.

Although the average salary offers in Lithuania are still behind the European average as with the rest of Baltic countries, the low cost of living and the vibrant, startup-friendly atmosphere in the capital city Vilnius more than make up for it.


Looking for more?
Here are the tech sector job market overviews for Europe and Estonia.

Ride the Tiger? The State of Estonian Job Market for Tech Roles in 2020

Ride the Tiger? The State of Estonian Job Market for Tech Roles in 2020

Having a reputation for punching above its weight when it comes to things digital and tech, the Estonian tech sector has been experiencing a solid-paced rise during the last five years.

But how does that affect the local job market?

Here are some of the takeaway facts we found out about Estonia’s job market:  

  • The country has risen to the 20th position in Europe in terms of the total investment into startups while having the second smallest population after Luxembourg
  • With its 123 million worth of investments into deep tech in 2014-2019, Estonia ranks 18th in Europe, placing it on the second place among Eastern European countries, right behind Poland that has 29 times bigger population
  • The country is strongly supporting startups, injecting nearly €200 million to boost it
  • Software engineers and IT talent are currently among the most in-demand workers with the lowest level of competition
  • Salaries of Estonia’s tech jobs are behind the European average but way above the national average

Estonia’s tech sector in numbers

Estonian job market in 2020

The tiger reference 🐯 in the title of this article is not a literary gimmick (not totally at least), as it’s referencing to the Tiger Leap project – one of the revolutionary initiatives launched by the Estonian government in 1990’s and 2000’s that paved way digital information technology. These programs played a fundamental role in the buildup of state information infrastructure and education.

It is also most likely one of the factors that have led to the considerable success of Estonia’s tech sector, that is currently growing at a fast pace and attracted a strong € 250 million worth of investments in 2019. The country is proud of its 4 unicorns, having currently more per capita than any other country in the world: Skype, Playtech, Transferwise and Bolt.

All this makes for good country promotion material, but what’s actually happening at the work market?

Top 6 jobs Estonian tech companies are hiring for

tops jobs in Estonian job market

As with the rest of Europe, software engineering job offers are currently at the top in Estonia with 49% of the job offers. The share of applications submitted for software engineering jobs is significantly lower – 37% – meaning that the applicants enjoy a low competition rate. And are in high demand!

IT & System administrators are the second-highest in need and also with a low ratio of applicant numbers. Creative fields like design and marketing & PR are among the last in the top 6, with a negative ratio of the share of applications, indicating high competition.

Competitiveness for the top 6 roles

top jobs in Estonia

Among the six jobs with the highest share of offers in MeetFrank, creative and performance-oriented fields like design, sales & business development, marketing & PR & media see the biggest competition for the job offers in Estonia.

On average 26 people apply for design job offers published in MeetFrank, which is the highest in Estonia but far behind the European average of the same field – 41. Also similarly to the European average, IT fields are lower in terms of competition as, software engineering has 10, Data & Analytics has 9 and IT & Sysadmin has 7 candidates per offer.

What are the salaries for tech jobs in the Estonian job market?

Salaries in Estonian in 2020
Although slightly behind the European average, it can be said that salaries offered in the tech sector in Estonia are relatively higher than those of the rest of the country.

Also, the payment is slightly more egalitarian in Estonia between the average payments in different fields as the tech/IT jobs are not that far ahead of the others than the European average is. IT & System administrators are the most well-paid among the most popular jobs, followed closely by project management, sales & business development and software engineering, while creative fields like design and marketing are earning about a fifth less.

As you scroll up, you will see that high demand creates high salaries: As software engineers are one of the most sought-after experts in Estonia, it also reflects in their salary level.

It’s a fairly common knowledge that Estonian tech companies are also looking towards other European markets when it comes to finding top talent.

How popular is relocation among Estonian tech companies and job-seekers?

Are companies and job-seekers open to relocating?

Estonian job market overview in 2020
It turns out workers currently based in Estonia are, on average slightly less interested in relocation than the European average. This is the case for software engineering and sales & business development job seekers. 

A curious case is IT & system administration, that has the highest % of interest for relocation (25%) while the field has the highest salaries of all top jobs in Estonia and the lowest level of competition. This is over 4 times higher than the European average (6%) for the role.

Sales & business development and data & analytics people are the most content in Estonia, with only 11% and 12%, respectively, interested in relocating.

Top 5 countries with applications to relocate to work in Estonia

relocation jobs in Estonia

We know that around 25% of Estonian job-seekers are open to relocation.

But what about the other way around? Do people from other countries want to relocate to Estonia? The job-seekers in the MeetFrank platform seem to be willing enough.

Although Lithuania has an emerging tech scene of its own and the average payment is close to Estonia, it is surprisingly the country with the highest rate of readiness to relocate to Estonia. That is most likely due to geographic proximity.

Estonia’s northern neighbor Finland follows second and Ukraine, currently the country with the biggest migration to Estonia in general, comes third.

 

Top skills required in tech-related roles

top job skills needed in Estonia

Let’s take a look at which skills make you most likely to get hired in the Estonian job market. At least in the MeetFrank app!

With software engineering being the most in-demand profession at the moment it shouldn’t come as too big a surprise that the top sought-after skills are regarding that field. Full-stack, backend and frontend development and most common development languages HTML & CSS, SQL and Javascript are what’s expected of engineers these days.

Business development, project management, sales management, English and also Estonian are expected from sales & business development managers, while English is also the highest sought-after skill for customer support.

IT & Sysadmin candidates are currently most valued for their system administration and DevOps skills, while content marketing is the top skill expected from marketing & PR candidates. The most in-demand skill for designers is UI & visual design.

Top 10 Estonian companies, voted by job-seekers

TOP Estonian tech companies

In the MeetFrank app, the most applied-to companies are the tech unicorns.

Out of the four unicorns ever be been nurtured in Estonia, two are hiring at MeetFrank being they are the country’s most popular companies. These are the low-cost money transfer service Transferwise and the ride-hailing platform Bolt (formerly known as Taxify).

The third is the mobile banking app Monese and fourth Veriff, offering safer face recognition service – one of the features that are vital for Estonia’s E-Residency project. Starship, founded by Ahti Heinla (one of the founders of the mythical Skype) is now working on packaging robots with Starship that is also currently hiring across people in Estonia and several locations in the US.

MeetFrank is also regularly used by non-startups and /-tech companies, as indicated by the presence of two Swedish companies: the packaging, biomaterials, wooden constructions, and paper production giant Stora Enso and commercial bank SEB.

In a nut-shell

Estonia’s tech labour market, although comparatively small, is experiencing fast growth and offers a bunch of interesting companies to work for.

Several of them have recently grown to become international success stories such as Transferwise and Bolt, with many others boasting the potential to become the country’s next unicorns. 

The average payment in the tech sector is slightly below the European average, but so are the prices in the country’s capital Tallinn, where most of the companies are hiring. The city embraces several tech hubs, a thriving startup community, having made it to the league of Europe’s top cities in terms of tech development and financing.

Want more? Read a similar overview of the European tech job marketing in 2020.

Startup Week x MeetFrank 2019 Highlights

Startup Week x MeetFrank 2019 Highlights

A few words to mark the end of Startup Week, in Tallinn on 11-15 November 2019.

It went well.

In more than a few words, it was a spectacular, fun, surprising, valuable, and magical experience.

People smiled and occasionally laughed (keep in mind we are in Estonia). They made thoughtful facial expressions. People from different backgrounds, cultures, and experiences met with other people.

What can make it sound even better? The fact that there was an infusion of inspiration and collaborative ambiance.

MeetFrank collaborated with top Estonian startups and organized a series of office tours.

 

MeetFrank 🌸 FIIZY

The best fast-growing fintech company to work with FIIZY opened our series of office tours.

In FIIZY, they help people to get the best financing offers on the market tailored to their needs, available 24/7, with an instant decision, transparent and with no extra fees.

Location. Location. Location. With any space, the first thing to look at is the location. When you enter, it feels unique, welcoming, warm, and absolutely beautiful.

                

Thank you for having us!

FIIZY

 

MeetFrank ➕ Skeleton Technologies

Skeleton Technologies opened the door to the world of ultracapacitors and fast energy storage.

 

 

 

 

 

 

 

 

 

Supercapacitors are electric storage devices that can be fully recharged in seconds and release a large amount of power.

Technologies they develop could accelerate the adoption of electric vehicles and make electric cars cheaper and the air cleaner. Nice, right?

 

They shared with us a supercapacitor recipe. So please, take a note:

A pinch of salt, some carbon, curved graphene, and a piece of aluminum. Yummy!

Supercapacity cells they produce are super safe. They made it through burning, crushing, nail penetration and overcharging.

Thank you very much for opening your doors to us!

Skeleton Technologies 

 

MeetFrank 🤖 Starship Technologies

Starship Technologies is a company building a network of robots ready to serve you anytime, anywhere.

They revealed some secrets about company operations and what’s really inside the robots.

We discussed how the design is about solving the problems, and how it fulfills the mission to revolutionize last-mile delivery with technology.

Hungry? Summon a robot! Starship autonomous delivery has expanded to the US market and now makes its way to the biggest student campuses.

They have recently launched at the University of Houston and at the University of Wisconsin-Madison. How cool is that!

       

We are thankful for meeting such beautiful minded people!

Starship Technologies

 

MeetFrank ⭐ Cyberland & Lokimo

Cyberland is a Software Product Development company.

They like to think of themselves as a metric-orientated company. Measuring success in metric-improvements is the key for them.

Normally, the business does not like experiments while decisions are too often made based on intuitions. At Cyberland they disagree – experimenting and finding the optimal solution is the key.

Deciding what to do while you’re traveling can be an extremely time-consuming and stressful task that takes away from your overall experience in a destination.

Lokimo is building an app to digitize tours. Experience the best local tours made by the best tour guides in town whenever you feel like it! They already have a 100% closing rate with their distributors.

We took a look at the office, get a glimpse of the work culture, and met the wonderful team!

They shared with us the key principles of successful project completion and how they measure its performance.

Basically, the process that makes them win at software development begins with the discovery of the business goal of the client, UX design, and development.

Thank you for having us!

Lokimo

 

Meetfrank ❤️ COMODULE

COMODULE is the OEM supplier of connectivity and IoT technology. They supply the full platform including custom electronics, mobile applications, and cloud-based analytics software.

Today we are in a market where talent is in charge. On the Startup week, we found out what is COMODULE doing to keep the sparkle in the eyes of their team as bright as it can be.

COMODULE is one of the hottest startups in town. Recently, COMODULE took a giant leap towards being a game-changer in the micro-mobility industry.

Once a small startup, they now opened up their own FACTORY.  They will produce up to 30 000 connectivity units a month to empower even more.

We got a glimpse of their beautiful office and an insight into what makes them tick. Now it’s your turn to take a look.

COMODULE

 

Thank you, everyone, who made it to Startup week and invested the time to party with us in the offices. Here at MeetFrank, we are extremely proud to be a part of a Startup community.

Our crew has been approached many times by our guests if we will be doing this again. And we’re happy to say – fuck yeah!

Find Your Dream Job or Team at Startup Week with MeetFrank

Find Your Dream Job or Team at Startup Week with MeetFrank

Startup Week Tallinn 2019 is a five-day celebration of the entrepreneurial mindset and startup community happening all around the world. On 11-15 November 2019, some of the most successful startups and startup community organisations in Estonia are opening their doors to share their best practices with the whole community. 

They started with this tradition already earlier – check out Startup Week Tallinn 2018 & 2017.

MeetFrank is a talent-driven job marketplace. We give talent all the information and data about the job market and match you with the right companies – Based on your skills, experience and salary expectations. 

No more CV’s, no more being in the dark about the requirements and salary until the job interview.  Find the right company based on aspiration, save time trawling through job offers on job boards.

Good news is we’ve partnered up with Startup Week this year and are giving you a tour of some of the coolest startups in Tallinn and an option to apply on site with one click if you like what you see at the following companies.

 

Come and take an exclusive look at what goes on in some of the coolest startups in Tallinn

 

11.11

9.00-10.30 – MeetFrank Office Tour with Fiizy

Fiizy is connecting people with lenders – fast, simple, digital.

Come have a fun morning coffee with the team!

Register here!

 

12.11

14.00-16.00 – MeetFrank Office Tour with Skeleton Technologies

Skeleton Technologies is the global leader in graphene-based ultracapacitors and energy-storage systems. What is an ultracapacitor? Come find out!

Register here!

 

14.11
11.00-13.00 – MeetFrank Office Tour with Cyberland & Lokimo

Cyberland is a Software Product Development company and Lokimo is building an app to digitise tours. Jump by, cause two startups is better than one.

Register here!

 

15.11

13.00-15.00 – MeetFrank Office Tour with COMODULE

COMODULE provides IoT solutions for light electric vehicle manufacturers and fleet operators – over 150 000 vehicles connected and e-scooter sharing in 59 cities. Scoot round and meet the team!

Register here!

 

Learn something cool from startups in Tallinn

 

11.11

14.00-16.00 – How to build a Star-ship with Starship

As the headline says, we are going to discuss how to build a Star-ship, a successful company with appealing brand and inspiring company culture, which inspires people and supports growth.

Register here!

 

12.11

16.00-18.00 – Concise – #kubernetes workshop with Mikk Soone

Concise transforms software challenges into business success for ambitious growth companies. 

Learn some skills from a badass team!

Register here!

 

12.11

17.00-19.00 – Concise – Today’s Tech for Future Unicorns 

Concise is opening their doors to all the Future Unicorns, so you can get a glimpse of the #superagile community that lives on the 8th floor of Tammsaare Ärikeskus. 🦄

Register here!

 

13.11

17.30-20.30 – Mobi Lab – Design Friday (on a Wednesday): Designers with a mission

Design Friday is an event series dedicated to design. The 14th Design Friday is focused on designing the future. We have two speakers to brighten up your Wednesday(!) evening.

Register here!

 

14.11

14.00-15.30 – Change – Serverless Applications in Fintech

Explore with Change Invest how to make serverless work for those of us that work in the Java/RDBMS/Spring dominant world of FinTech.

Register here!

 

Startup week in 2018 and 2017 were a blast and brought together the startup community with some incredible events around town. This year they’ve pushed the boat out even further. Come join the week full of success stories, fail stories and invaluable knowledge on how to build successful startups.

 

We’re here supporting the talent and startups meet and build their dream teams 🙂

 

See you there!