In this 21st century, quality customer support means a good deal more to companies than it used to. It’s not hard to see why either.
Across the globe, 96% of consumers say that customer service is an important factor in their choice of brands and how loyal they are to the brand. When asked what impacts their level of trust with a company, consumers consistently ranked excellent customer service as the #1 factor.
Clearly, it’s a smart company that focuses on what its consumers are saying. And a winning strategy definitely involves tidying up relations with their consumers and offering perfect customer service.
MeetFrank data indicates that Finnish companies have also come to this realisation, as indicated by the heightened recruitment for customer support jobs in Finland.
There’s a lot involved in making a winning stake for these jobs though. Talent need to be aware of the relevant skills that companies are looking out for. Companies also need to understand the benchmarks across the Finnish industry and how these should shape their recruiting practices.
Knowing this, we have trolled through our data and come up with the solid stats and facts you need to know. What are the hottest skills that recruiters look out for when hiring for customer support jobs in Finland? What companies are leading the charge in hiring customer support reps?
We’ll look into all that and more right here. But first, let’s take a look at the industry for customer support jobs in Finland and the world.
Customer support jobs in Finland: Industry overview
The customer support industry is a big deal. The value of the global industry, as at 2017, was over $350 billion according to Forbes. Indeed, the rise of the industry tallies with the increasing dominance of consumers in the market and the premium that companies now put on repeat business.
Consider this for instance. According to a whitepaper from Dimensional Research, 52% of consumers say they have made an additional purchase from a company after a positive sales experience. Other research indicates that attracting a new customer is 6-7 times more expensive than simply retaining an existing one.
However, reports indicate that while consumer expectations for quality brand experiences are high, brands do not always deliver. Needless to say, the end result for brands that fail to deliver are not inviting.
1 out of 3 customers would consider switching to a new brand after a single instance of bad customer service. Many will even refuse to go through with a purchase because of poor customer service. And it gets worse.
The average consumer will spread the news of bad customer service to 15 other people. Men are more likely to make it a clear 21 (that’s not because they are prone to holding grudges or anything, eh).
Considering this, it is beyond doubt that great customer service brings great business. As a companion industry to pretty much every other market-facing industry, the customer support industry is vital to growth everywhere in the world.
From data collated on our app, MeetFrank, we found that offers for customer support jobs in Finland have increased recently. There was a surge in the number of offers made on the app, growing by 319% in the first 6 months of 2019, compared to July to December 2018.
Clearly, the opportunity for these jobs is growing on MeetFrank as more and more companies look to fill out their customer support teams. What skills do they prioritise?
English is the top skill required by companies for customer support jobs in Finland
No kidding. English is the most in-demand skill for Finnish customer support jobs, required in 24% of job offers.
Considering that Finland is an international design and business hub, it makes sense that companies want customer support reps that can communicate in international lingua. Apart from this, English is widely spoken in the country too.
Account management is the next most required skill for customer support reps, being demanded in 18% of offers. Sales, technical support and Finnish make up the rest of the top 5, with 16%, 13% and 11% of the demand respectively.
Arguably, great interpersonal skills are just as important as these. According to research from RightNow, 73% of customers come to love and stick with a brand because of friendly customer service representatives.
So, here’s a pro tip: if you want to succeed in customer support jobs in Finland, work on your smile.
Who are companies looking to hire?
Current hiring trends as tracked on MeetFrank show that companies have been hiring a lot of mid-level customer support reps in 2019. Candidates seeking employment in senior roles enjoyed almost similar demand.
Lead and junior customer support reps saw about average demand while the least offers were made to employees in entry roles. No executives were hired during the period.
Overall, it seems a good market for candidates with some experience and above-entry level skills.
Average salaries for customer support jobs in Finland
We have figures for three tracks on average salaries. These are overall averages for the first 6 months of 2019, averages per seniority and averages per month.
Our figures for the overall averages indicated that the average minimum salary offered during the period was €1,850 while the average maximum was €3,483. The total highest salary offered during the period was €6,500.
The averages per month held steady between €2,700 and €3,500. Per seniority however, there was a clear indication of the skill level between the seniorities through the average salaries.
Entry level employees earned lowest, with a monthly average of €1,600. Juniors earned about €700 higher at €2,300 per month, while mid-level employees earned €3,860 per month on average.
Seniors and lead employees were the highest paid during the period, earning €4,200 and €5,000 respectively, on average.
Top 5 companies recruiting for customer support jobs in Finland
Amongst the top companies hiring customer support reps in Finland, we have curated the top five.
Zeffi, Singa, Proximi, Aiven and Dazzle Rocks make up the companies most active in recruiting for customer support jobs in Finland.
Zeffi helps companies create and administer surveys that provides insights that drive growth. With its 20-year experience, the company has helped several international brands such as Aljazeera, Reuters and Haribo create insightful surveys.
Learn more about Zeffi and the other companies that make up the top five on MeetFrank.
Check out MeetFrank today
With these facts and stats, you have all you need to get a head start on snagging your dream job or learning all you can about the industry for customer support jobs in Finland.
If you’d like to learn more, all the info you need can be accessed through our app. Check out the app on Android and Apple stores to access current facts on industries, jobs and companies of your choice.
The app also helps companies streamline and save resources on their recruitment process. Contact us to set up a demo so we can show you how MeetFrank works.