As far as the best countries to find employment go, you can hardly do better than Lithuania. Heck, with its 8.6% annual salary increase and 98% happiness rate amongst residents in its capital city, Vilnius, you’ll have a hard time finding better.
With a 500% growth rate since gaining independence in 1990, the Lithuanian economy is in solid shape. Following its 3.5% economic growth in 2018, the country looks set to enjoy a very prosperous few years. In fact, the country is looking so good, it is considered one of the standout members of the Baltic states.
Its super-fast broadband capabilities are rated as one of the finest in the world, clocking speeds over 15mb per second (over 40mbps according to this report). This has in turn spurred massive amounts of internet usage in the country, with an estimated 2.04 million users by 2022. In case you’re wondering, that’s almost 70% of its 2.76 million population.
Considering the booming online activity, it’s not a surprise that there’s a lot of marketing activity in the country. And with plans in place for the country to become an innovation hub by 2020, there’s more than a bit going around in the way of marketing jobs in Lithuania.
If you’re looking to snag yourself one of these jobs, you’ll want to know what to expect. Read on to see the 2019 data on what’s trending for marketing jobs in Lithuania.
How big is the opportunity for marketing jobs in Lithuania?
Quite big really. Data on MeetFrank indicates that there has been a staggering 289% increase in Lithuanian marketing job offers in the app recently. The stats show a significant increase over the first 6 months of 2019 as against the period between July 2018 to December 2018.
Although there’s no clear reason for the increase, it is an indication that more companies on MeetFrank are looking to attract marketing talent. As the platform grows, so do your chances of meeting your choice employer.
Lithuania has already expended much effort into attracting heavy foreign investment into the country. This has been geared towards several sectors including IT services and software development.
Multinationals such as Microsoft, Barclays and IBM, all heavy on customer-friendly marketing and spin-kings in their own right, are established in the country. It’s not surprising that this is firing up the employment vortices and churning up the waters for marketing jobs in Lithuania.
Who are employers looking for?
Demand for marketers in mid-level and senior roles is currently highest on MeetFrank. The data suggests that companies are looking more to experienced heads to help ground their teams and drive innovation.
Offers for lead roles are a distinct third while there is significantly lower demand for entry and executive roles. This makes sense as companies are unlikely to hire a posse of executives to lead their marketing teams. They don’t seem to be willing to spare the time and resources it would take to train entry level hires either.
This means if you’re looking to get the marketing job offer you want, it might be necessary for you to skill up. That could go a long way to finding your dream pay too, as our data on average salaries shows.
How much are they willing to pay?
Executives attracted the highest salary on average, earning €3,310 a month. This correlates with their habitually higher responsibility and required qualifications. Interestingly, juniors attracted lower average salary than employees in entry roles, earning almost €200 lower.
While this is a surprising quirk, it’s expected that it is no more than that. Companies are usually eager to reward upward movement in their structure with higher pay and better benefits. Data from the next few months should show a reversal to more common trends.
So far as overall salary data goes, there’s not a lot of spread between opposite ends of the spectrum. Employers were willing to pay an average of at least €1,225 with a maximum offer of €2,040 on average. The maximum recorded salary was more than double the maximum average though, at €4,900.
The figures for January to July 2019 also reflect the spread of the overall salary data. The average for January was €1,200 while April saw the highest average at €2,242.
There was a bit of a drop from an average of €1925 in May to €1,630 in June and €1,421 in July. One possible explanation for the drop is the usual reduction in recruitment activity during the summer holidays.
Summer is usually a time for a bit of rest and relaxation. Apparently, recruiters and the talent they habitually hunt think so too.
Where do people want to work?
Most of the requests by our users indicate a healthy interest to work for startups and companies offering remote workspaces. Several others want to work for the coolest offices.
The data indicates that more Lithuanians are jumping on the bandwagon of workspace disruption, favouring companies that are trying out new stuff. That makes sense too, considering that Lithuania already boasts quite a number of businesses that offer options for remote work.
With the promises of less pressure, better work-life balance and increased productivity that remote work offers, it’s not hard to see why so many are interested.
Top 5 in demand skills
If you’re going to take a punt on one of the available marketing jobs in Lithuania, you should know what skills recruiters are looking for.
Marketing strategy leads the way for many recruiters, constituting an important factor in 11% of job offers. Social media management follows at a close 10%, reflecting the increased importance attached to social media interaction by companies. Content marketing, web analytics and branding follow at 9%, 8% and 7% respectively.
The fact that there’s not a lot of spread to the requirements for these skills is a pointed reference to the increasing preference of recruiters for very skilled employees. Individuals possessing two or more of these skills will likely find interesting job offers with very handsome pay.
Our data on the mix of skills that attract high paying offers also confirms this. For offers paying more than €2,500, content marketing, marketing strategy and project management were important requirements.
Let MeetFrank solve your recruitment and employment needs
At MeetFrank, our dream is for a job market that is easy on both recruiter and prospective employee. That’s why we developed an app that promises to change employment as you know it, for the better.
We believe people should be able to find jobs and get hired without having to suffer undue stress. Even better, we believe the dream job should not remain only in dreams. On MeetFrank, you have everything you need to find the exact kind of job that you want. That’s why the platform is made for you, the talent, first. Look through our free app here to find your dream job.
We don’t stop at helping you find the job of your dreams either. MeetFrank provides data about companies and salaries so that talent can make better decisions. Our platform makes the job market fairer and more transparent.
It doesn’t leave recruiters behind though. The task of recruitment is commonly regarded as one of the most tedious, time consuming tasks that companies must undertake. However, it shouldn’t always be so. MeetFrank allows recruiters find the perfect candidates in a stress-free and cost-effective manner. Find out here about how we take the stress out of recruitment.