Go-to-Market Manager

As the Go-to-Market Manager, you will be responsible for developing and executing the go-to-market strategy for our products. You will work closely with cross-functional teams including product management, marketing, sales, and customer success to ensure the successful launch and adoption of our products in the market. Key responsibilitiesProduct launches coordination:

• Coordinate with cross-functional teams (product, sales, marketing, support, etc.) to ensure a smooth product launch
• Align all marketing teams around a playbook of actions to support a product launch (Support Marketing Managers and Paid team for campaign planning, collaborate with the content team and SEO to plan product-related blog posts and articles, collaborate with studio to build supporting design assets…) Positioning and messaging: Develop and maintain product positioning and messaging that resonates with the target audience Pricing: Develop pricing strategies to support product launches while remaining consistent with existing Agicap policy. Sales Enablement:
• Create sales collateral (pitch decks, case studies, product videos, emails) to support product launches
• Train the sales team on product benefits, value proposition, and basic technical knowledge to support product launches Market research and analysis: Benchmark competitors and their offerings to identify…