Director, Customer Data & Insights

The Director, Insights and Analytics Lead, reporting into the Senior Director of CD&I, Specialty, will support the Biogen Multiple Sclerosis franchise by objectively defining and evaluating brand performance, enabling data-driven decisions, and proactively delivering actionable insights. This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence. As the key partner to commercial and marketing leadership, you will help identify & address the most important business problems facing the franchise.   Additionally, this role will lead the development of performance narrative and generation of insights supporting US brand / franchise strategy in collaboration with the franchise lead, brand lead, and (as appropriate) Global stakeholders. What You’ll Do

• Lead and manage the relationship with Franchise Leadership Team
• Drive insights agenda: Scope, lead, and deliver cross-functional projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics
• Deliver high quality ad hoc analyses to MS leadership that offer clear recommendations in support of brand strategy
• Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BI&O) teams to support initiatives to guide brand strategy and execution