Marketing Operations Manager

Brightflag is looking for a data-driven and tech-savvy marketing operations professional to help our GTM team drive continued growth. This person will be the backbone of our marketing operation, removing friction, providing visibility into inputs relative to results, and supporting continued effective scaling. The Marketing Operations Manager will be responsible for ensuring the effective execution and measurement of our marketing campaigns. This includes managing our marketing database and providing the marketing and sales development teams with the information they need to plan and execute effectively on campaigns. They will report directly to the Director, Revenue Operations and work closely with the Marketing team.

• Aligning MOPS priorities with marketing business objectives.
• Owning end-to-end operational support for our marketing efforts, including providing guidance in the ideation and planning phase and measuring results.
• Owning marketing reporting and campaign performance analysis, including defining and implementing reporting and dashboards to effectively measure marketing performance.
• Maintaining and optimizing our marketing automation instance (Hubspot) including but not limited to all workflows, lists, forms, and connected apps.
• Owning lead scoring and routing to ensure our inbound leads are routed to the right person at the right time, including recommending and implementing improvements to our lead scoring methodology.