Head of Customer Marketing

The Company Join us in transforming urban living for happier lives! Brompton Bicycle is more than just a company - we're a community of innovators who are passionate about changing the world, one bike at a time. Our bikes are not just a means of transportation - they're a reflection of our values, creativity, and commitment to excellence.  With over 16 million possible combinations of gears, colours, handlebars, and accessories, we're all about giving our customers the power to create their own personalized Brompton bike. And we are not stopping there - in the past 36 months, we've invested in new facilities, transformed our digital presence, opened new flagship stores, and launched our biggest product line ever! Key responsibilities

• Lead the global customer marketing strategy & team, overseeing CRM, Insights and Community.
• Create a global centre of excellence and support for regional marketing teams. Building effective working relationships with regional leads and cross functional teams.
• Lead the CRM team in the formulation of Global and Regional CRM strategies and programmes/campaigns.
• Analyse customer behaviour data to generate actionable insights and strategies to optimise customer journeys.
• Establish meaningful segmentation and targeting, marketing automations, using testing and analytics to inform continuous optimisation to drive revenue.