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Seize the chance to join Coolbet's dynamic CRM team as a CRM Coordinator, fostering customer satisfaction through innovative CRM campaigns!

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Coolbet stands out in the iGaming industry by compiling odds themselves, creating a differentiated betting product. With $8M in funding, their focus is on responsible gaming and product innovation.

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As a CRM Coordinator, manage and develop CRM activities. Collaborate with Marketing and Product teams to deliver impactful CRM campaigns aligned with Coolbet's strategy.

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Coordinate CRM marketing campaigns, ensure targeted segmentation, improve CRM strategies, analyze customer lifetime value, and execute comprehensive testing methods including A/B tests.

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Candidates should have 1 year of CRM-related experience, advanced proficiency in MS Excel, strong time-management abilities, and fluency in English to manage and analyze large datasets.

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Position based in Tallinn, Estonia with hybrid remote options, allowing flexibility and a balanced work-life schedule. Benefit from Coolbet's central, dog-friendly office in Tallinn.

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Enjoy a generous vacation package with 38 days off annually, tailored flexible work hours, and full sick leave coverage for the first 8 days, emphasizing your well-being and work-life balance.

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Benefit from monthly sports/health compensation, access to an in-house gym, and a games room to unwind. Coolbet prioritizes employees' health and overall happiness.

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Unlock growth opportunities with a generous training program and company-wide knowledge-sharing sessions, fueling your professional development and continuous improvement.

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Join a diverse and inclusive team, enjoy legendary company events, and make global connections. Coolbet celebrates innovation, independence, and team success. Plus, learn to play poker!

CRM Coordinator

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About the role

The Job in a NutshellJoin Coolbet's dynamic CRM team as a CRM Coordinator! Your main role will be to manage and develop CRM activities and tools across all our markets. You'll collaborate with the Marketing and Product teams to deliver impactful CRM campaigns aligned with our annual Marketing Communication plan and overall strategy. Our team handles all interactions with existing and potential customers, preparing and executing communications across various channels. From segmenting audiences and crafting messages to analyzing the success of our offers, you'll be at the heart of our customer engagement efforts. Be part of a vibrant team committed to driving customer satisfaction at Coolbet! A Sneak Peek into Your Role

Work closely with the Product and Marketing departments to coordinate CRM marketing campaigns and activities.
Ensure targeted segmentation for all weekly send-outs and ad-hoc campaigns, tailored to the chosen communication channel.
Continuously improve the CRM proposition by providing suggestions and feedback on current processes.
Analyze and maximize customer lifetime value strategies to ensure maximum profitability.
Effectively segment the database for targeted marketing activities.
Prepare and execute communications promptly, from collecting translations to setting up the CRM system for send-outs.