Head of Performance Marketing

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

As the Head of Performance Marketing, you will spearhead the performance marketing strategy for the group, encompassing but not limited to paid search, affiliate marketing and social media with overall responsibility for building and managing a customer acquisition strategy. You will lead a talented team of marketers and collaborate with cross-functional teams to fuel business growth, enhance brand visibility, and drive profitable sales. This role requires a strategic thinker with a proven track record of delivering marketing results and efficiently managing substantial budgets.

• Developing and executing a comprehensive performance marketing strategy that aligns with the company’s business objectives
• Overseeing budget allocation and bid management strategies to maximise ROI across paid search channels
• Overseeing the affiliate marketing program, nurturing relationships with partners and exploring opportunities for expansion
• Developing and implementing social media strategies tailored to each platform (Meta, TikTok, Pinterest, Snapchat) to engage with relevant audiences and drive conversions.