Manager of NORAM K-12 Product Communications

The Instructure Manager of NORAM K-12 Product Communications is responsible for marketing the edtech company’s K-12 programs, products, and services to EdTech industry publications as well as top-tier media outlets. This role sits within the marketing organization reporting to the VP of Global Communications. The manager will maintain responsibility of many K-12-specific communications functions directing our approach to thought leadership, product messaging, product announcements, creating story packages to appeal to the media, and growing our K-12 product brand awareness. This person is also responsible for building relationships with media and industry influencers, pitching product-focused story ideas, writing press releases, coordinate with an external PR agency, and reporting on media coverage and trends. This person will also be responsible for producing Instructure’s podcast, InstructureCast, as well as maintaining the awards process for the company.

• Manage Instructure’s day-to-day K-12 NORAM communications strategy focused on key K-12 initiatives and marketing campaigns. 
• Maintain messaging/storytelling for K-12 target audiences.
• Proactively translate product features and messaging into consumable audience content by liaising directly with the product team.
• Build and maintain strong relationships with K-12 media outlets, reporters, and influencers, leveraging them for opportunistic media coverage.