Nielsen • On-site in Petaling Jaya
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Companies have increasingly been relying on market insights to make informed decisions and our role at NIQ has evolved into us being information scientists -predicting the ‘What's Next’ for our clients, in order for them to grow, stay relevant in the present and for the future. Our behavioral researchers in NIQ tackle our clients’ issues by unlocking the why and the how, while our data researchers identify key clients' priorities quantitatively by applying data science techniques on the survey and other big data sources.
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