Executive - Performance Marketing (Social)

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwid

The role The Paid Social Specialist will lead the implementation and development of the channel, maximizing customer growth at cost-effective levels. Reporting to the Paid Social Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Media Strategy & Analytics and the wider business org. Responsibilities

• Own the strategy and performance of the paid social channel through end-to-end management of strategy, execution, optimization and insight generation
• Lead social media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
• Work closely with the planning teams to recommend effective growth strategies and budget
• Effectively collaborate with other teams and internal stakeholders