Senior Creative Director

Senior Creative DirectorLocation Qualifications: Chicago (office), Boston (hub), Austin (hub), New York (hub) Position Overview:  Showpad is seeking a visionary Sr. Creative Director to lead our dynamic design team. As the Sr. Creative Director, you will be responsible for setting the creative and content direction, driving innovation, and ensuring the highest standards of design excellence across all aspects of our product portfolio. This role reports to the Vice President of Marketing. Key Responsibilities:

• Design Strategy: Develop and articulate a clear design vision and strategy aligned with Showpad's brand identity and business objectives. Lead the integration of design thinking into product development processes.
• Lead content strategy: Develop and execute comprehensive content strategies aligned with organizational goals, audience needs, and industry trends to drive engagement, brand awareness, and lead generation.
• Manage content creation: Oversee a team of writers to produce high-quality, compelling content across various channels such as blogs, social media, email, and website, ensuring consistency in messaging and adherence to brand guidelines.
• Analyze and optimize performance: Utilize data-driven insights to evaluate content effectiveness, identify areas for improvement, and optimize strategies to enhance audience engagement, SEO performance, and conversion rates.