Content Strategist

YOUR ROLE: As a Content Strategist in our Marketing Team, you will play a key role in ideating, developing and implementing SiteGround's content strategy.

• Develop and implement a robust content marketing strategy in line with SiteGround’s business goals.
• Set the content roadmap and calendar, considering various content formats, resources and channels needed to achieve the defined business objectives.
• Set framework for the promotion of the created content, including channels and appropriate budgeting.
• Experiment with and incorporate new content formats, distribution channels, and execution tactics in the strategy.
• Create and maintain editorial guidelines and consistent tone of voice across all our content pieces.
• Make sure the content created complies with best SEO practices and drives relevant to the business goals organic traffic.
• Mentor and lead a team of internal and external content writers.
• Oversee the content strategy execution and coordinate with all parties involved in the creation and distribution of the content - partners, content creators, SiteGround team members, among whom PPC Experts, Social Media Experts, Web designers, and other.
• Analyze and measure the content performance to make informed decisions and adjustments on current and future content projects.