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Your team In direct contact and managing the relationship with OpenRTB transacting demand and supply partners and with data partners, within Equativ it is the Platform Integration team which is positioned closest to market transaction functionality and thus has the most complete and technical view of the entire RTB marketplace. The Platform Integration team is therefore the critical core which facilitates the market and global revenue stream. Within the Platform Integration team, integration engineers provide the fundamental and key technical expertise and skills to design, implement and test integrations with all of our OpenRTB demand and supply partners and data partners and drive evolution of the platform roadmap from their first-hand knowledge.
Over 19 years ago, Smart was born within a premium publisher looking to create their own ad server in order to have full control of their business. It’s Smart’s mission to help tomorrow’s leaders shift to a radically different ad tech model and take back control.
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