Interview with Viivi Marttinen, People Operations Manager at Supermetrics

Interview with Viivi Marttinen, People Operations Manager at Supermetrics

Founded in 2013, Helsinki-headquartered Supermetrics has 14,000+ customers in more than 120 countries. 

What do they do? – They build marketing analytics tools, with 10% of global online ad spend reported through their products.

In September 2020, Supermetrics closed a €40M Series B round. 🚀  We’re always thrilled to see companies hiring with MeetFrank succeeding, and were excited to interview Viivi Marttinen, their People Operations Manager.

As the team is working remotely, we were not able to visit their charming Helsinki office with a sleek modern design and do the interview in person. Hope we’ll have a chance to visit Supermetrics in the future. 🌅

Supermetrics office

Without further ado, here’s our interview with Viivi.


Supermetrics just closed a €40 million funding round. Congratulations! How did you celebrate?

Thank you! 

As we’re still mostly in remote mode, we celebrated in Slack as more and more news outlets published their stories on us. It felt like our efforts were recognized in such a concrete way and the world was celebrating with us.


Did the funding news affect your hiring plans? Are you accelerating the growth of your team? 

Not in a significant way yet, as our hiring teams are still the same size and we don’t want to compromise our recruitment process. 

That said, we’ve been doubling our team every year since our earlier days of 2016 and are continuing on the same track this year.


The world is still recovering from the 1st COVID-19 outbreak. And now there’s a possibility of the 2nd wave. How are you handling this at Supermetrics? 

We’ve all been mostly remote since the start of the first wave in March and still continue to work from home in Helsinki and Atlanta. Our team in Vilnius has a safer overall situation and so they use their office more now. 

Everyone is allowed to work fully from home, and we follow the safety measures recommended by our respective governments and health authorities to make sure we do our own part in keeping ourselves and our fellow people safe.


How has COVID-19 changed your team members’ working habits, work environment, and productivity?

People are different and so moving to a fully remote working environment has served some better than others. 

Many discovered that having fewer distractions increased their productivity. However, we’re a very community-focused team and love to harness the collective intelligence we have here through brainstorming and rely on the overall support of our colleagues. So we’ve had to come up with new ways of connecting even when remote.


Supermetrics office


Coming back to recruitment at Supermetrics, how is your recruitment and HR team set up?

We have recruitment and HR functions within our People Operations team. There’s 3 of us at the moment. We’re a very flat team and have an organic divide of responsibilities based on our own strengths and aspirations. 

Marika [Marika Salkola, Senior People Operations] is reporting directly to our CEO Mikael and she’s amazing in recruiting, but also shines brightly in HR and has brought a lot of needed developments since joining us a year ago.

Henrika Ekholm, our Talent Acquisition Specialist, joined this summer, and has already brought multiple people into our team! I couldn’t be happier to have her in our team and see her continuing to elevate us further in other areas as well.


How do you usually find the candidates to hire? Do you publish a job offer and just wait? What % of hired candidates has been sourced and headhunted? 

For inbound applications, we mostly use LinkedIn and MeetFrank. We do active sourcing as well, especially for the roles where our need is very specific. We have reinforced our efforts with recruitment partners in Vilnius and Atlanta. 

Out of the 10 most recent hires, 50% were headhunted by our team.


Do you use any other channels for finding different talent? Do you have a different approach to hiring for specific roles?

I think LinkedIn prevails as the biggest platform for all professionals and we use it actively. 

For internship roles, we use a Finnish site Aarresaari to get our job ads in front of students from specific university faculties. Our approach is very unified and simple so that we can make sure we don’t spread ourselves too thin.


How would you describe the tech sector and job market in Finland? Is there a lot of good talent to hire?

I think Finland is a rather small, yet very competitive market when it comes to tech roles. 

We’re often looking for senior talent in PHP, which isn’t winning any popularity contests in Finland, but if we also look into other countries in the EU and Russia, we have a much better chance in finding the people we need. 


While Supermetrics is one of the leading marketing data providers in the world, not everyone has heard of it. How do you usually pitch your company to the job applicants?

It depends on the audience, but at our core, we’re empowering digital marketing reporting and analysis by automating data transfers.

Our usual explanation goes like this:  You know… the ads you see on different social media channels and other online platforms? A marketer somewhere put it there and targeted it to you and they want to measure the impact of their effort. There can be thousands or millions of “you”s however, which makes the data really hard to handle manually, so we automate it and make it fast to get the data they need wherever they need it. 


What would you say are the main so-called selling points for attracting top talent to Supermetrics? How do you convince people to join?

For technical talent with an interest in data, we are a great place to build your skills while creating impactful solutions that are used daily by hundreds of thousands of people. 

Sales talent really wants to help the customers by offering products and services that can make a difference in their performance. I believe we have just that. 

For marketing talent, you get to do marketing – for marketers! And as our products are focused on transforming how digital marketing is measured, you get to be among the trailblazers of digital marketing.

For any talent regardless or their specialty, a great working culture and atmosphere is very important and we’re always eager to share our experience in working at Supermetrics. Work is such an important part of life and the importance of the people around you can’t be denied.


Supermetrics office


I happened to check your Careers page and saw that you have a beautiful HQ office in downtown Helsinki. Do you think that a high-quality work environment increases the team’s happiness and general output?

I’m so happy to hear you liked our office! It was completely rebuilt for us as an extension of our culture to be a cosy nest for the team and we love it so much.

Having different spaces for silent work, meetings, brainstorming, casual convos and fun aspects helps to shift your focus accordingly, but there’s also a lot of built-in versatility. 

They say if you forgot what you were about to do, you should go back to the room you came from – I believe having a setting like ours is like having mental doors to different mindsets. 


What advice would you give to people looking to get hired in a fast-growing tech company like Supermetrics? 

We like confident people with a specific set of skills and experience. I encourage everyone to explore what it means as well as your own aspirations and drive – what is it that you want to do and achieve right now? – and to bring it to the table. 

Be honest and be yourself! We want to hire people for roles where they can do what they love, have what it takes to succeed, and add something new with their own strengths.


Thanks for taking the time to chat with us! To end the interview, we’ve got 5 rapid-fire questions to you.


What’s your favourite question to ask at interviews?

Tell me about a project that you’re the most proud of and something that you learned from it.


What’s the biggest mistake that job-seekers make when applying to a new job?

Not reading the job description thoughtfully and not telling us why they think it would be a great fit for both. 


What’s the biggest challenge when hiring people to Supermetrics?

We have a very high bar for candidates and tricky requirements at times, which lowers the number of talent we can consider. We’re also not very known outside the digital marketing world yet and so people don’t know to seek us out.


What are your favourite recruitment tools and channels?

LinkedIn, MeetFrank, and our own team’s networks.


If you weren’t a recruiter, what would you do?

The best part of recruitment for me is getting to contribute to a happy and high-functioning culture in such a concrete way, so I think I’d do employer branding or company culture full time.


Supermetrics office


Recent News on the Finnish Job Market

Recent News on the Finnish Job Market

This article is based on data from MeetFrank Job Market Insights. For additional and per-track reports, visit this page.

With the latest decisions on loosening of the restrictions, Finland is slowly and cautiously getting back to the ‘normal’ track. We hope that it will be manifested in the Finnish job market as more job openings and higher salaries in the upcoming weeks. 🎆

In the past 2 weeks, there was a notable decrease in the number of job openings in Finland. 

If you haven’t read last week’s report and want to fill in the blanks before diving into the new stats, have a look at our previous report. 🔎 

In addition to the weekly stats, you can see the job openings across top specialties globally and in Finland. 🗺

Ready? Let’s dig into the Finnish job market and see if the turbulence is still ongoing! 🎢

Job Market Overview

In last week’s report, we had shared that the number of active job openings is down by 10.5%. 

The downward trend continues this week as well. This week saw a 11.2% decrease in the number of job openings. On the other hand, the number of job applications increased by approximately 12%.

In the past week, there has been a small decrease in the number of active job seekers along with a slight increase in the amount of talent. Compared to Estonia and Lithuania, less people have been actively looking for a job in Finland.talent and job seekers in FinlandThe market competitiveness remained at a similar level though with a slight drop from 3.9 to 3.5. The good news is, finding a job in Finland is still at the ‘OK’ level. ✅

ease of finding a job in finland

If your background is Finance, Finland is ‘the’ place for you! According to our data, it is easy to find a job in the Finance sector. 😊

While the offered and expected salaries have been going in opposite directions, the disparity has started to diminish. Since April, job seekers and employees have been getting ready to meet halfway. 💸

historical salaries in finland

Weekly special chart: Expected vs offered salaries across top specialties

Wondering how the expected and offered salaries differ across specialties globally and in Finland? Well then, today is your lucky day. 🍀

Looking at the chart below, we see that half of these industries are offering higher salaries than expected in the Finnish job market. offered vs expected salaries in Finland
Enjoy our main takeaways from the charts!

✅The biggest difference between expected and offered salaries can be seen in the Sales & Business Development industry in the Finnish job market. The numbers tell us that job seekers and companies need to reevaluate what they have in mind. 💭

✅Similar to the situation in Estonia and Lithuania, offered salaries are higher than expected salaries for software engineers

The trend for lower salaries in the Marketing & PR & Media industry continues in Finland as well. 

Let’s have a look at the global stats for the same industries:offered and expected salaries globally

👉The offered salaries for software engineers and data analysts in Finland beats the global average. Go Finland! And go to Finland, software engineers and data people! 🤓

👉The average offered and expected salaries in Finland are higher than in the global stats. 

Weekly highlight: Customer Support

This week, we’ll zoom in on the Customer Support industry in the Finnish job market.

In the past 9 months, the number of job openings has increased slowly, reaching a peak in April.  As of May 27, there are more openings compared to previous months. job openings in FinlandWe’ll see if May can break April’s record. 🏅

On the other hand, job seekers have taken a different track over the past 9 months. We saw the number of job applications peak in March whereas we saw the lowest number in February. job applications in customer support in FinlandWhen we compare the two charts, we see that the number of applications fluctuated more than that of job openings in the last 9 months. 

Given the amount of talent, the percentage of active job seekers in Customer Support in Finland is approximately 15%, relatively high compared to the other industries.   There are currently 45 companies open to hiring talent in Customer Support, which is lower than in other industries. talent, job seekers, companies in CS in FinlandOn the other hand, one of the effects of the coronavirus crisis is that some sectors gained popularity while others have lost out. Thankfully, Customer Support is in the former group. 🙏

The graph below shows that it is easy to find a job in a Customer Support role in Finland and that there’s a strong demand for candidates.

ease of finding a job in CS in Finland

However, this isn’t reflected in the salaries. Offered salaries remain lower than expected salaries in the Finnish job market.

historical salaries in CS in Finland

If you’re looking for a Customer Support role in Finland, here are the latest openings which are welcoming new talent:

The most in demand skills in the Finnish job market are similar to those of Estonia. English and customer service & support top the list of must-have skills for the candidates going for Customer Support roles. 

Now that we have relatively more time in these quarantine days, it may be the perfect time to build these skills. 💡in demand skills in CS in Finland

🏅As the last word, the most popular job opening in Marketing & PR & Media is the ‘Financial Administration and Payroll Expert’ at Visma! 

Welcome to the MeetFrank family! 

Say hi to our new members: DataCrunch OY, Apperior Oy, Arkkeo, and Buildie Oy!

Now is the time to update your resume and have a look at the latest job offerings! 📝


Finnish Job Market Report, April 29, 2020

Finnish Job Market Report, April 29, 2020

What comes to your mind when we say Nokia, Supercell, Angry Birds, Wolt, and thrilling job opportunities? Yes, it’s Finland we are talking about. 

The good news is the Finnish job market remained relatively resilient during the worldwide turmoil. And even better news is that recently there have been even more positive changes to the market in general. 🎉

In this weekly report, we will share the latest trends, updates and hopefully good news from the job market in Finland. You can also have a look at the Estonian and Lithuanian reports to have a better understanding of the region. 

First things first; we have an announcement (or a reminder!) for all the employers. You are more than welcome to be part of our family and enjoy your free trial. Join us today!

And if you are looking for a job, log into the MeetFrank app and check out the dozens of new job offerings.

👀 Already curious? Let’s find out what has been happening in the Finnish job market lately. 

Job Market Overview

Last week’s report showed that there were 12% more job openings as compared to a month ago.

Talent in Finland and active job seekersThe upward trend continues this weekthere has been an approximately 10% increase in the number of job openings in the Finnish market. Happy and relieved, we can now say good-bye to April and keep our expectations even higher for May. 👋

When it comes to the number of active job seekers, we see that there is a slight increase as well. Although finding a job is in the ‘OK’ level in the Finnish job market, the signs of recovery outstrips the rest, and Finland proves to be one of the most solid markets in these tough times. 

historical salaries in finland
The expected salaries have gone parallel with offered salaries in Finland in the last 8 months, which has been a very steady ride compared to that of most countries. Recently, there has been a 4.5% decrease in the offered salaries and a 7.4% decrease in the expected salaries. The COVID-19 seems to bring the expectations of the employers and employees closer in the Finnish market. 

Now, let’s find out the changes in the average salaries in Finland. 

Weekly special chart: Average salary per industry

Each week, we’ll take one special chart and further discuss it from different angles. For today, our highlight is the average salary in Finland in the last 8 months.

📈average gross salary per profession in finlandWhile the average offered salary in the software engineering, sales & marketing, and IT & tech project job openings is higher than at the beginning of this 8-month period, it was not a calm journey for any of them. 📈

There have been significant fluctuations in the average salary stats which shows that the market has faced many changes in demand for the last 8 months.

When we look at the chart above, what strikes us at first glance is the dramatic increase in the average salary offered in IT & tech management openings from September to November. Now, it seems to have reached a more stabilised point, which is higher than the initial value. 

Let’s have a closer look at the market and see how the sales & business development industry in Finland is doing nowadays. 🔎

Weekly highlight: Sales and business development 

Every week, we focus on a hiring track and see what the trends show us. In this weekly report, we will discuss sales and business development jobs in Finland.

Let’s start with the good news. This week, the Finnish job market saw a 20% increase in the number of sales & business development jobs. Given the numbers from last week’s report, it’s noticeable that Finland is steadily recovering from the recent effects of the coronavirus. 

Change in job offers in EE
In the Finnish job market, the expected salary is higher than the offered salary by approximately 10% by today’s numbers. It’s worth noting that both of them are on decline and so is their disparity. It’s no surprise that the recent changes to the economy seem to almost close the gap in April.

historical salaries in Finland
Despite the increasing number of job offerings and the relatively low number of job-seekers, competition in the market seems to be high. The reason why it is challenging to find a sales and business development job nowadays in Finland may be related to the higher salary expectations. 

market competitiveness in finland

These are some of the exciting job offerings in the Finnish market which may be worth lowering  your salary expectations a bit for (just saying 😊):

Wondering which skills would make you a good candidate for these positions given the competition? Have a look at the most in demand skills in the sales & development industry in Finland in the chart below:

in demand skills in Finland for sales

🏆The favorite job offering in the sales and development industry in the past 30 days was the ‘Entrepreneurial Sales/Project Director and Co-founder’ role at ReFaMo.

🏅The second place went to Fiuge Lth with its ‘Product Manager’ role. 

Welcome to the MeetFrank family! 

🏆 New week, new companies! Recently, we welcomed Intensive Sales Partners, ResQ Club, Saint-Gobain Finland Oy, and Tickingbot to our family. To discover their latest job offers, download our app and apply now:


Companies with the Coolest Perks and Benefits in Finland in 2020

Companies with the Coolest Perks and Benefits in Finland in 2020

People are the company’s most valuable asset. Those extra things that companies do for their employees are something that makes working there truly special. If there’s one thing that’s worthy of bragging about at the happy hour, it’s the cool perks and benefits that your employer has to offer.

Here at MeetFrank, we always want to showcase all the sweetest things that make some companies the best place to work at. In the MeetFrank app, you can find the Perks and Benefits section where job-seekers can grasp on what the company has to offer. 

To make it easier for you, we compiled the list of top 10 companies hiring with MeetFrank that are the shining stars with the coolest perks and benefits and plenty of active job openings. From stock options to limitless snacks, these remarkable workplaces are worth a look. 



Perks and Benefits is a tech-oriented startup with a solid foundation for rapid scaling. On their online B2B marketplace, small businesses can compare and buy business support services, fast and easy. 

These guys nailed the perks and benefits game. They literally have all the perks you can imagine. 

Free Friday beers and unlimited holiday are there when you need it. They take stress seriously and are willing to support their employees in times of any mental imbalance. 

Get the MeetFrank app to explore 👉

2. Polar Squad 

Perks and Benefits

Polar Squad is a DevOps consultancy operating in Helsinki, Berlin, and Tampere.

Polar Squad focuses on finding the best talent in the field and creating an environment where everyone develops themselves and others.

For those soon to be a parent, there are plenty of perks at Polar Squad. They are ready to cover daycare and offer you a remote work option along with flexible working hours.

They are looking for a DevOps Consultant 👉



Perks and Benefits provides open-source databases as a service (DBaaS) – services that are reliable, relevant, and secure at competitive price points. Their mission is to allow developers to focus on building awesome applications without worrying about data infrastructure management.

Aiven is growing fast and has an impressive list of perks and benefits to offer. Such as stock options for permanent employees, sports & massage, office snacks, and mobile phone & subscription. And to make that bonus stretch, every employee gets private health and dental care.

They are looking for a Software Engineer, Security 👉


4. Factory Harmonizer  

Perks and Benefits

Factory Harmonizer uses the power of data and computing to prevent breaks in paper and cardboard production. Their clients are some of the most prominent players in the global paper & board industry. 

Apart from working together with positive and super-smart colleagues, employees at Factory Harmonizer enjoy flexible working hours and gym membership. Stock options are also a part of the deal.

They are looking for a Data Monster 👉


5. Kodan 

Perks and Benefits

Kodan excels in modern web development and user interface design. They are working with API, video streaming, progressive web applications, a service that utilizes blockchain and a digital service platform for startups.

They have competitive salaries and all the benefits you would expect from an IT company: extensive dental care, insurance benefits, remote work, and flexible working hours. Kodan has tuition reimbursement for those looking to advance their education.

Get the MeetFrank app to explore 👉



Perks and Benefits Labs is a fast-growing, diamond-tier, technical growth agency rising in the global HubSpot ecosystem. Labs employees enjoy a menu of fringe benefits designed to add personal convenience and value to their lives. It includes continuous skill training, possibility to travel, family-friendly work culture, and stock options.

They are looking for a Full Stack developer 👉


7. Circles Consulting 

Perks and Benefits

Circles Consulting is a modern IT-consultancy. They help their clients in finding their way in the digital jungle, completing the journey together from start to finish.

Would you like everyday life to be easier?

Would you like to be involved in deciding the future of the company? 

Would you like to be able to influence your salary directly and transparently? 

Then apply to work at Circles Consulting. Not to mention you will get your health insurance covered and will enjoy free food

They are looking for a Data Engineer 👉


8. Surrogate Games

Perks and Benefits is creating the next generation of gaming – they call it Surrogate Gaming. Controlling and playing with real-life robotics, toys, vehicles, and more.

Surrogate Games offers a comprehensive arrangement of benefits such as extra vacations, stock options, and gym membership. Employees work hard, but they are also encouraged to play hard. They can work off stress (if there is one) at team activities of all sorts. 

They are looking for a Lead UI/UX Designer 👉


9. Knowit 

Perks and Benefits

Knowit is a consultancy company that creates unique client value by offering interdisciplinary deliveries in three business fields: Experience, Insight, and Solutions. 

Knowit was given the title of Career Company 2019, as one of the 100 most attractive employers. They offer traineeships in several countries and collaborate with multiple universities in the Nordic region. Not only does the company support growth and development, but also an enjoyable work-life balance with health insurance and flexible working hours

They are looking for a Senior Developer 👉


10. AddSearch 

Perks and Benefits

AddSearch is dedicated to helping its client’s website visitors find what they want, using the almighty Site Search solution. They work hard to make AddSearch the best possible solution for their clients, both large and small.

Their list of perks and benefits includes reasonable compensation, access to modern tools, lunch, and healthcare.

They are looking for SDR / Enterprise Sales Executive 👉


See if you match with the above job offers

To apply for the jobs listed in this article, download the MeetFrank app in the App Store or Google Play Store, share some information about your previous experience, and start getting cool offers.

And on top of that, you can see interesting job market statistics such as how your salary ranks in the job market.


Looking for TOP talent for your team?

It’s about time to get on board with the companies hiring through MeetFrank. There are now more than 300,000 job-seekers on the platform, waiting for a career change.

Find out more and sign up for a Company account here.

MeetFrank is a hiring platform that makes the recruitment process easier, faster and more fun. More than 5,000 companies across Europe are using MeetFrank to find top talent. More than 300,000 active job-seekers are using the MeetFrank app





Groundbreaking Solutions are not on land anymore.

When you run out of land to develop on, Bluet Ltd offers you a new way of thinking.

Building on water opens up new groundbreaking and sustainable opportunities without harming the environment. Get the best of your waterfront, attract more customers and see your city and business grow. Their high-quality solutions are scalable and customised to meet your specific needs.



Chainalytics is a recognized global leader in supply chain consulting, analytics and market intelligence.

Their mission is simple: To help companies capture the maximum value from their supply chain. With end-to-end supply chain expertise and market intelligence, we support supply chain transformation at every planning horizon.

Chainalytics accelerates fact-based transformation for supply chain leaders around the globe, including 18 of Gartner’s Top 25 supply chains. We bring unparalleled passion to our core purpose

Their approach is unique: We combine decades of experience with leading-edge analytics and market intelligence to provide proven methods and the actionable insight necessary to help organizations stay at the forefront of changing trends and practices across all areas of the supply chain.

Their specialties include: Supply Chain Design, Sales & Operations Planning (S&OP), Logistics Operations, Transportation, Service Supply Chain, Packaging Optimization, Integrated Supply and Demand Planning, Freight Market Intelligence, and Managed Analytics Services.


Office locations*

Amsterdam, Netherlands
Atlanta, GA, United States
Bengaluru, Karnataka, India
Denver, CO, United States
Helsinki, Finland
Milan, Metropolitan City of Milan, Italy
Minneapolis, MN, United States
Sydney, New South Wales, Australia