Area Business Manager

The Area Business Manager is expected to maximize territory sales performance by developing and executing an effective customer engagement plan.  Doing so necessitates utilizing resources provided by Biogen, analyzing territory performance, defining action plans and implementing local marketing strategies, and organizing programs and related efforts that will positively impact others’ understanding of and interest in the assigned products, in close cross-functional collaboration with Marketing, Medical and Market Access. All within the internal and external compliance regulations. Achieving sales goals: Works toward achievement of sales goals set by the organization; Prioritizes activities that drive market share; Applies marketing and business strategy/tactics, leverages digital tools and technologies in order to maximize sales outcomes and Net Promoter Score. Business planning:

• Develops and executes a territory plan/ account plan that includes prioritized regional goals;
• Analyzes data to identify viable opportunities;
• Coordinates and utilizes available resources (plans and organizes regional events programs (face to face, hybrid and virtual), materials);
• Building new customer and network structures to open up new markets/ more therapeutic area
• Monitoring of the budget management and capturing the information related to the environment of the centers ensuring an appropriate portfolio usage, allocation and an economic sustainability