A job description is not a job ad. I cannot stress this enough. There is nothing more tiresome than to see an ad like this: Requirements: At least 5 years experience Ability to make swift decisions, work through stressful situations and solve problems quickly Deep knowledge of your area Creativity Ambition etc. Does this make you want to jump up, tell your boss you're leaving and go work for this company instead? I don't think so. This hardly evokes an emotion, much less the feeling of wanting to uproot so much of your being and quit your job. You have to remember that in the end of the day, that's what you want people to do. The people you want to apply are probably being treated really well at their current job so that they won't quit. So, you have to work extra hard to attract them! Ask questions instead of demandingNobody wants to read a list of your demands. If you get a lot of unqualified candidates applying, make sure you use questions to filter them! For example, by asking how many years of experience they have, you will be able to filter the applications, and thus save yourself…